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Rogers Introducing “Quick Start Menu” For Digital Cable Customers

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My “best friends at Rogers” sent me an e-mail yesterday to let me know a new feature is coming to Rogers Digital Cable Customers early next year:

In mid-January, Rogers will be launching the new Quick Start Menu for Rogers Digital Cable customers in Ontario. Rogers’ latest evolution of the product will bring a new level of convenience and value to Rogers Cable customers.

The Quick Start Menu will allow customers to:

· View 6 channels at once on your TV screen with three different TV Mixes, including a Kids TV Mix for all Digital TV customers, and the Sports and News TV Mixes available to customers who subscribe to the Digital VIP package.

· Play up to 4 different pre-loaded games for free using your Rogers remote as a controller while you watch TV.

· Check local weather without interrupting the TV viewing experience

· Quickly resolve most technical issues you might experience with your TV service.

· Quickly access to On Demand channels to find movies, TV shows, kids’ shows, specialty programming and more

Note that The Quick Start Menu does not replace the current IPG used to navigate channels, which will still appear by hitting GUIDE a second time.

More details will be available closer to launch date but in the meantime, you can check out the attached screen shots and additional info here: http://www.rogersdiscover.com/quickstart

Here’s a couple of screen shots of the new Quick Start Menu:

I have to admit that this sounds intriguing and I’ll be interested in seeing what it looks like on my TV (as I have Rogers for cable) when they roll it out.

While I’m on the subject of Rogers, they’re due in court today to try and serve up a can of hurt on rivals Bell Canada over their claims having the “best” and the “most powerful network.” You might recall that Rogers gave me the 411 on that a few days ago. It will be interesting to see who comes out on top of that considering that they lost to Telus not to long ago over the same issue (although that matter is under appeal).

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