Vanity Fair asked 7 Advertising experts to comment on Microsoft’s campaign and the opinions a leaning to the negative side of the fence. One of the experts thinks that Microsoft succeeded because we’re talking about the ads. The rest didn’t like the ads as they didn’t do much for Microsoft or for Windows. A couple were even critical of the choice of Jerry Seinfeld and Bill Gates.
The take home message: This ad campaign doesn’t work. Time to pull the plug.