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Microsoft And Barnes & Noble Join Forces In The E-Books Market


The big news of the day was that Microsoft and Barnes & Noble have jointly created a new company that will hope to be a player in the e-book market:

The as-yet unnamed new company will be 82.4% owned by Barnes and Noble, with Microsoft getting a 17.6% stake.

It will house the bookseller’s digital and college education book businesses.

Another piece of info of note, this will be integrated into Windows 8:

“Microsoft’s investment in Newco [the temporary name for the new digital and college unit], and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business,” said William Lynch, chief executive of Barnes & Noble.

Now this is a big deal for Barns & Noble and the market agreed as their stock shot up today. Microsoft stock didn’t move. So I wonder who is the big winner is in this deal?

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