Palm Rises Fron The Dead

Remember the Palm Pilot. Well, back when smartphones were in their infancy…. That would be around the early 2000’s….. My generation had Personal Digital Assistants or PDA’s. The one to get was the Palm Pilot and I had several of them. They eventually evolved into smartphones before being rendered extinct after the release of WebOS which was their attempt to rescue themselves from extinction.

Fast forward to today and it appears that Palm is back. Chinese manufacturer TCL is in the process of raising Palm from the dead according to this press release:

Palm brand has always been synonymous with innovation throughout its history. As such it has consistently acted as a pioneer of mobile technologies. Now is the time to revive and bring back this pioneer spirit.

To do so, TCL Communication Technology Holdings Limited (“TCL Communication” or the “Company” which, together with its subsidiaries, is referred to as the “Group”; HKSE stock code: 02618) is very proud to announce that it will create a new Palm Inc., a US-based company that will take ownership of the Palm brand. New Palm Inc. will remain a truly Californian, Silicon Valley, based company leveraging on the talents and partnerships of the area.

Now you might not of heard of TCL, but if you’ve seen the Alcatel Onetouch product line, you’ve seen their stuff. So this is for real. TCL is going to bring the following to the table to support the resurrection of Palm:

Palm will be fully supported by the various assets of TCL Communication:

  • A best in class R&D organization, rich with 5000 engineers across 7 R&D centers around the globe
  • The most modern and efficient mobile devices manufacturing facility
  • A top level quality record recognized by the global tier 1 carriers and retailers around the world
  • A cutting-edge supply chain ready for the flexibility required by the market today
  • A global network already serving more than 170 countries and the most demanding customers of the industry with local Sales, Marketing and Technical teams

This should be interesting to watch. Not only to see a brand rise from the dead, but to see if it will have an impact on the marketplace. Stay tuned.

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