#Fail: Parallels Nags Users Who Bought Their Software With Ads

Last night I was trying to test something for a client when I had this ad pop up in Parallels Desktop for Mac:


Here’s why this is a #Fail:

  1. I have already bought Parallels Desktop. So why are they asking me to buy their product again to get all this other stuff?
  2. If I was running a freeware product, I could understand nagging ads like this. But this isn’t freeware. Thus I should never ever see ads like this.

And clearly I am not the only person who feels this way based on a quick look at Twitter:

I pinged Parallels via Twitter on this and this is what I got back from them:

Thanks for the offer to converse by private message. But I’ll pass.

Now while it is true that I can disable this pop up by checking the “do not show again” box, it shouldn’t be there in the first place. And I have to admit that my opinion of their software has really gone downhill because of this. Not to mention the fact that they don’t seem to offer mitigations for the threats posed by Spectre and Meltdown like their main competitor which is VMware Fusion does. Thus later this week I’ll be flipping over my virtual machine library from Parallels Desktop to VMware Fusion. It’s a bit of a shame as I have used Parallels Desktop for years. But I’m making this move because VMware Fusion has a great offering as I covered in my recent review. But more importantly, they don’t nag their users to buy stuff after you’ve already bought their stuff. I guess that VMware understands that when I want to use their software, I don’t want to be bombarded by ads. If only Parallels understood that.

UPDATE: It seems that checking the “do not show again” box will not ads like this from popping up in the future:

Another reason for me to switch to VMWare Fusion.


One Response to “#Fail: Parallels Nags Users Who Bought Their Software With Ads”

  1. […] secondary reason for me to make the switch was the fact that Parallels Desktop 13 displays ads. when you start the program That’s a total #EpicFail in my mind because if you pay for a […]

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