Today, Salesforce announced a Salesforce Customer 360, a new and innovative set of platform services for companies to connect apps and deliver unified cross-channel customer experiences on its Customer Success Platform. It places the customer at the centre of business and is designed to help companies create a holistic customer profile that enables businesses to bring in entirely new customer engagement models that tie together service, marketing, commerce and more. Withseventy per cent of customers demanding connected experiences and consistency, companies need to connect the right information to the right people at the right time.
Back to 360, features at a glance include:
- Click-based UI for app and data management establishes trusted connections between apps and Salesforce orgs, as well as map and reconcile data across clouds.
- Reconciled 360 ID can recognize customers on every channel and profile them across apps
- Pre-built packages for service, marketing and commerce allow companies to quickly create experiences and see purchase or browse history from Commerce Cloud.
This year, Dreamforce which is Salesforce’s annual conference will feature live demos of Customer 360, and a Service, Marketing and Commerce keynote will showcase how companies are transforming customer experiences.