Archive for February 4, 2019

Celebs Not Worth the Cost in Super Bowl Ads: Celebs Not Worth the Cost in Super Bowl Ads: Methodify

Posted in Commentary with tags on February 4, 2019 by itnerd

Despite what advertising and marketing experts think, the only opinion that should matter when it comes to any ads is that of the consumer. That’s why the team behind the automated market research platform Methodify decided to test three of the biggest brands’ ads for Super Bowl 2019.

Budweiser – Wind Never Felt better

Is Pepsi OK

Pringles – Sad Device

And here’s what consumers had to say…

Budweiser scored the win for overall likeability but felt it missed the mark when it came to fitting with the brand.

  • 60 percent of respondents liked the ad and found it unique but when asked if it was overall relevant only 25 percent felt it was.
  • Females responded slightly better to the ad with 5 percent more females than males finding the ad likeable.

Pringles won when it came to relevancy and brand messaging.

  • 46 percent of consumers found that Pringles was relevant.
  • Females responded slightly better to the Pringles ad as well with 6 percent more females than males finding it relevant to the brand message.

Pepsi’s ad, which cast what we can only assume pretty pricey celebs in Cardi B, Lil’ Jon and Steve Carrell ranked last in likeability.

  • Once again females over males found the Pepsi ad likeable but not as much as the other two with 58 percent liking the ad and only 40 percent of men liking the ad.

Full Polling Results

  • Sample Size: 200 Canadians Polled

Overall Likeability

  • 60% Budweiser
  • 52% Pringles
  • 40% Pepsi

Relevant

  • 42% Pringles
  • 30% Pepsi
  • 25% Budweiser

Fits with Brand

  • 44% Pringles
  • 31% Pepsi
  • 30% Budweiser

 

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Paessler and Martello Announce Strategic Partnership

Posted in Commentary with tags on February 4, 2019 by itnerd

Paessler AG, the innovative network monitoring specialist, today announced that Savision, a subsidiary of network performance management solutions leader Martello Technologies Group has joined the Paessler Uptime Alliance to offer PRTG users a consolidated view of all IT systems from a single dashboard using the Savision iQ software. First announced in April 2018, the alliance is designed to help the company’s partners integrate comprehensive, advanced IT infrastructure monitoring in their offerings to help prevent downtime of critical IT systems.

PRTG is an all-in-one unified monitoring solution that makes it easy for IT professionals to know what is happening across their entire IT infrastructure, including networks, systems, hardware, applications and devices, at any point in time. With more than 200,000 installations, PRTG is one of the world’s leading IT monitoring solutions.

Martello’s Savision iQ software transforms infrastructure and application monitoring data into dashboards that automate and unify IT operations with IT service management workflows. Savision iQ integrates with more than 35 applications, including the PRTG enterprise IT monitoring solution.

The Savision iQ and PRTG out-of-the-box integration provides a solution that discovers, analyzes, and even solves IT issues before they become a problem. The combined solution gathers information from multiple sources such as monitoring tools, cloud platforms, and ITSM systems. PRTG monitors the entire IT suite on a 24/7 basis and sends issues and anomalies to Savision iQ. These issues are correlated and analyzed using automated incident workflows for improved troubleshooting and resolution. Savision iQ is designed to handle a large volume of data, allowing multiple PRTG instances to be rendered and viewed in a single dashboard. This makes the solution suitable for networks of all sizes.

More about Paessler and Savision’s partnership and technical integration can be found here:
https://www.savision.com/solutions/integrations/prtg/
https://blog.paessler.com/manage-large-scaled-prtg-environments-with-savision

 

Meridian Launches motusbank – A Full-Service Digital Bank

Posted in Commentary with tags on February 4, 2019 by itnerd

Meridian, Ontario’s largest credit union, and the third largest in Canada, would like you to meet motusbank − a full-service digital bank − that combines a full retail product line with friendly and professional customer service, to serve the needs of all Canadians.  motusbank is, quite simply, a new movement in banking.

Meridian’s new subsidiary, motusbank, has received the official go-ahead from the Office of the Superintendent of Financial Institutions (OSFI). Canada’s new digital bank will open for business this spring, but Canadians can take a sneak peek now.

motusbank is different from other digital banks. Like Meridian, motusbank customers, referred to as members, will benefit from better pricing and services because there are no shareholders expecting quarterly returns. Digital, but not impersonal, motusbank promises to deliver superior member service regardless of communication channel. Members will also have a say on ideas for new products and features using tools for feedback to help inform the continuous evolution of motusbank offerings.

Digitally savvy Canadians can do all of their banking online and on their mobile devices with easy access to no-fee savings and chequing accounts, loans and lines of credit, investments − even mortgages − and more. In fact, motusbank will offer Canadians the most advanced and comprehensive digital mortgage platform in Canada.  In addition to offering full digital capabilities, motusbank will provide full member support through its contact centre − with real people − and access to one of Canada’s largest no-fee ATM networks.

motusbank to celebrate launch with special mortgage offer for members

The word motus literally means movement or motion and represents a new movement in banking to help progress the lives of motusbank members. So, with the belief that every Canadian deserves a shot at owning a home, motusbank will launch with an incredibly low mortgage rate, exclusively for new motusbank members.

Canadians are invited to visit meetmotusbank.ca. They can stay connected with news about the motusbank Spring launch date and be the first to take advantage of our special launch mortgage offer. Follow @motusbank on Twitter and Instagram, Facebook and Linked In.

Gainsight Announces Gainsight PX

Posted in Commentary with tags on February 4, 2019 by itnerd

Today, Gainsight, the leading provider of customer growth solutions, announced the launch of Gainsight PX, an easy, powerful, and complete Product Experience Platform. Built on the foundation of the company’s recent acquisition of Aptrinsic, Gainsight PX addresses the common challenges product leaders face by helping them make data-driven decisions, engage users directly within the product, and demonstrate the business impact of their investments.

The Role of Product in the Subscription Era

In the subscription economy where customers have more choice than ever before, digital products must consistently deliver value in order to retain customers. As a result, product teams play an elevated role in delivering exceptional product experiences, and ultimately, business outcomes.

Building a Winning Product

In a world where competition is fierce and companies have finite engineering resources, product leaders are under increasing pressure to make smart, data-driven decisions. According to McKinsey, “Over the next three to five years, we see the product-management role continuing to evolve toward a deeper focus on data (without losing empathy for users) and a greater influence on non-product decisions.” The increasing significance of analytics, along with the connected nature of SaaS solutions today provides a new, powerful channel for companies to engage directly with customers.

Gainsight PX is a complete Product Experience Platform that enables product teams to: 

  • Make Data-Driven Product Decisions: Leverage rich product analytics and relevant user feedback to understand what product features your users value most and which areas of the product are ripe for enhancements—all without coding.
  • Accelerate Onboarding and Adoption: Create memorable product experiences that efficiently scale onboarding and drive feature adoption through in-app guides, dialogues, and email. Deliver real-time engagements personalized based on user behaviors and segments.
  • Demonstrate the Business Impact of Product Investments: Prove the value of your efforts by demonstrating to your executive team the return on your product investments based on revenue, retention, customer lifetime value, and other key performance indicators.

Powerful Alone, Even Better Together

Both product and customer success teams share responsibility for driving subscription business growth. While product teams are focused on building products customers love, customer success teams ensure that the products are delivering the business outcomes customers’ desire. As a result, the need for cross-department collaboration between customer success and product has become more critical than ever before. When Gainsight PX is used in conjunction with the Gainsight customer success platform, it ensures both teams are working together toward the mission of driving subscription growth.

Click here to learn more about Gainsight PX and here to request a demo.

Review: 2019 Mazda CX-5 Signature – Part 1

Posted in Products with tags on February 4, 2019 by itnerd

Mazda has had the top end Signature trim level for the last year or so in the form of the CX-9 and Mazda6. It brings a top end interior, some unique tech, and a great engine. Now Mazda has brought the Signature trim level to their compact crossover which is the CX-5.

 

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Now there arena changes externally. It’s still that Kodo design language that makes the CX-5 stand out in a market where a lot of the vehicles out there kind of look the same. The red paint job (soul red crystal metallic to be precise) really adds to the fact that the CX-5 is a standout in this segment.

My review of the 2019 Mazda CX-5 Signature is made up of five parts:

  • Exterior
  • Engine, transmission, handling, fuel economy, and driving comfort
  • Interior
  • Technology in the vehicle
  • Wrap up

The next part of this review will cover the engine, transmission and driving comfort. Spoiler alert: This is an insanely great vehicle to drive. Tune in tomorrow to find out why I say that.