Canadians Want Meaning In Their Work, & They’re Willing To Sacrifice To Get It: ServiceNow

What would you be willing to sacrifice in your job if it meant that the work you do provided you with more meaning? When we think about what motivates us at work, money is usually the first thing that comes to mind, however that is not necessarily the case. A new survey from ServiceNow shows it may not be money, or a new title, or even the corner office that motivates us. In fact, it’s meaning.

A study of over 1,500 Canadian office workers, by workflow automation company ServiceNow, found that four in five Canadian office workers (81%) need the majority of their work to be meaningful. However, they’re spending on average 76 per cent more of their time on menial tasks than they would like. And when it comes to dealing with their menial tasks, Canadian office workers expect their employers to offer solutions.

Study findings uncovered key insights on the value Canadian office workers place on meaningful work, and how they feel about menial tasks:

  • Two in three (68%) agree that they would never take a job that was unrewarding or frustrating, even if the pay was higher;
  • Half say that menial tasks have made them feel bored (49%) or feel like they are wasting their time (48%); and
  • Sixty-two per cent feel happier and more productive when their company has solutions in place to help them deal with menial tasks.

Meaning means more for millennials

Millennials, who now make up the largest generation in Canada’s workforce, bring with them a change in how employers think about the employee experience, and the role that meaningful work plays in this.

The survey uncovered that:

  • Millennial office workers feel trapped by menial tasks. Half (48%) say menial tasks make them feel unmotivated, and they are more likely than Gen Xers or Boomers to say that menial tasks make them feel as though they are not living up to their potential (46% vs. 37% and 34%).
  • Millennial office workers will make sacrifices for more meaningful work. Close to half (47%) would give up a pay raise for more meaningful work and two-thirds (67%) would never take a job they knew would be unrewarding or frustrating, even if the pay was higher.
  • Millennial office workers really want to avoid frustrating office experiences. More than half (55%) would rather stand in line to renew their health card or driver’s license than troubleshoot an issue with IT, and one in three (33%) would prefer to give up a vacation day rather than experience frequent internet/service outages.

Download the full report here.

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