There’s One Other Thing To Note From Rogers Announcement Today….

Earlier today, Rogers announced their Infinite wireless plans which have understandably gotten a lot of attention. But there was one other detail that might have flown under the radar. From their press release:

Later this summer, Rogers Infinite plans will also include new device financing options so customers can purchase any device they want at $0, any day of the year. Once their device is paid off, customers will only pay for their monthly service plan.

Why is this important? Well, the “big 3” telcos got caught charging what are known as device subsidies long after a phone that is purchased from a “big 3” telco for “$0” or for a low price is paid for. I wrote about this gouging phenomenon here and I am guessing that this is meant to make that public relations nightmare go away. I also think this further adds credence to the fact that they’re trying to get in front of what the New Democratic Party and the The Liberal party have signaled. Though I do have one question. Does this apply to people who are currently paying off a device subsidy? There were no details in the press release so we’ll have to see.

Expect this to also be copied by Bell and Telus shortly.

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