FleishmanHillard HighRoad today released a new report that looks at the reputational and trust challenges facing technology companies today amid increasing scrutiny from consumers in Canada on the use of data – the so-called ‘Techlash’.
Titled “Darlings to Damaged? Managing the Technology Sector’s Reputation in an Age of Heightened Scrutiny,” the report explores the thoughts from leading business and technology executives in Canada, the US and the UK around the topics of trust and regulation in the tech industry.
The findings come at a time where public scrutiny of data use in Canada is at an all-time high – for instance, the long-planned SideWalk Labs project on Toronto’s waterfront is receiving fresh calls from the public and investors to halt development over privacy concerns.
While the research in the report primarily compares attitudes Brits and Americans have towards technology companies, the full report has interesting perspectives from important players in the Canadian tech space – Twitter Canada (see page 14) and the CIO of Canada Alex Benay (see page 9). There are also many other global perspectives, including those from the CEO of the Consumer Technology Association, a Harvard professor and many more.