TikTok has been targeted by EU consumer protection groups for allegedly violating the bloc’s consumer laws and for failing to protect children from hidden advertising and inappropriate content:
European consumer group BEUC cited several issues in its complaint, among them its terms of service.
“They are unclear, ambiguous and favour TikTok to the detriment of its users. Its copyright terms are equally unfair as they give TikTok an irrevocable right to use, distribute and reproduce the videos published by users, without remuneration,” it said.
It said the company’s virtual item policy where users can purchase coins to use for virtual gifts for TikTok celebrities whose performance they like, contains unfair terms and misleading practices.
“TikTok fails to protect children and teenagers from hidden advertising and potentially harmful content on its platform,” BEUC said.
The company’s practices for the processing of users’ personal data are misleading, it said.
In addition to BEUC’s complaint, consumer organisations in 15 countries have alerted their authorities and urged them to act.
If TikTok thinks it had problems with America, the EU are far more aggressive and have a track record of scoring big wins against companies like Microsoft for example. Thus if I were them, they should really try to play nice with the EU or it will end badly for them.