Waze is announcing updates to Waze Ads Starter, its advertising solution tailored specifically to small businesses. The features take into account the unique challenges faced by small businesses now, making it easier for them to connect with existing customers and attract new ones while making the most of their marketing investment.
With these updates, Waze is making it simpler for small business advertisers to create and manage Waze ad campaigns with Ad Manager, a streamlined campaign management dashboard. Now, in minutes, small businesses can begin advertising, see how campaigns are performing at a glance, and easily make changes as well as gaining access to new ad formats and other capabilities. Available both on desktop and in a new mobile-friendly experience, Ad Manager makes it as easy as possible for small businesses to achieve their business goals.
Updates include:
- Ad formats: Arrows and Takeovers join existing Pin and Search formats with the option to preview all ads on mobile.
- Targeting criteria: Choose targets based on a specific zip/postal code, city, geographical region, or coordinates.
- Goal-specific calls-to-action: Achieve your goals and increase customer engagement with Waze recommended calls-to-action including, Save for Later, Save Location, Drive There, and Call Now.
- Push notifications: Re-engage customers after their drive with push notification reminders.
- Flexible campaigns: Run seasonal campaigns or limited-time promotions.
Waze is also introducing features to help small businesses manage advertising budget, showing estimated campaign reach and providing a recommended budget that dynamically incorporates locations and other campaign details, based on a total or monthly campaign budget setting. Small business owners can begin advertising on Waze for just a few dollars per day, with no monthly commitment.
For more information on advertising with Waze, please visit waze.com/ads/waze-ads-starter/ad-manager

Accenture Positioned As A Leader In IDC MarketScape For Canada For Salesforce Implementation Services
Posted in Commentary with tags Accenture on February 24, 2021 by itnerdAccenture has been recognized as a leader in the latest IDC MarketScape: Canada Salesforce Implementation Services 2020 Vendor Assessment (IDC#CA46257720, December 2020).
The report highlights Accenture’s industry expertise, its ability to bring solutions to market, and investments in its Salesforce Business Group.
“In the assessment of Salesforce implementation services providers, Accenture’s investment and commitment to Salesforce in its Canadian practice was a strong differentiator. Accenture’s domain and industry expertise in Salesforce products makes it a Canadian market leader,” said Jim Westcott, Research Manager, Application Solutions, IDC.
The report highlights that Accenture was an early partner of Salesforce, and its strong collaboration in Canada is evident in Accenture’s track record in implementing Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud projects. The report also points to Accenture’s global integration as well as its Canadian growth strategy focused on cloud technologies and services, with Salesforce as a key component of this strategy.
The IDC MarketScape report also noted Accenture’s long-standing relationships with Vlocity (now Salesforce Industries) and nCino, making it a prominent provider of Financial Services and Health Cloud implementation in Canada. Accenture Canada has also rolled out its Salesforce Innovation Experience (SiX) to its global innovation hubs, centers, and studios, allowing it to work collaboratively with clients to ideate and prototype Salesforce solutions, the report says.
The IDC Marketscape evaluated Accenture and seven other Salesforce service providers with operations and customers in Canada. Participation in this study was determined based on annual revenue from Salesforce professional services in Canada, recognition as an official Salesforce partner in Canada, and having an active Canadian Salesforce professional services practice.
Worldwide, Accenture has been recognized by the IDC MarketScape as a leader for four consecutive years for Salesforce implementation services (doc #US45007219, September 2019).
Globally, Accenture has the world’s largest Salesforce practice and is a trusted leader in designing, implementing and driving transformational experiences using Salesforce solutions.
More information about the IDC MarketScape: Canada Salesforce Implementation Services 2020 Vendor Assessment can be found here.
Leave a comment »