Yesterday, I came across a company called pCloud who earlier this month took a look at the most “invasive” apps that collect the most data from users and shares it with third parties. You can guess who was the most invasive:
Every time you search for a video on YouTube, 42% of your personal data is sent elsewhere. This data goes on to inform the types of adverts you’ll see before and during videos, as well as being sold to brands who’ll target you on other social media platforms. Instagram shares 79% of your data including browsing history and personal information with others online.
YouTube isn’t the worst when it comes to selling your information on. That award goes to Instagram, which shares a staggering 79% of your data with other companies. Including everything from purchasing information, personal data, and browsing history. No wonder there’s so much promoted content on your feed.
With over 1 billion monthly active users it’s worrying that Instagram is a hub for sharing such a high amount of its unknowing users’ data.
Remember, Instagram is owned by Facebook. And Facebook was number two on this list as noted below. So read into that what you will:
- Instagram collects 79 percent of personal data
- Facebook collects 57 percent
- LinkedIn and Uber Eats both were caught collecting 50 percent of data.
- YouTube and YouTube Music were found to be collecting 43 percent of personal data to share with third parties.
So if you have any of these apps on your phone, you now know your data is being vacuumed up like a maid using a Hoover. On the other end of the spectrum, apps that don’t collect much data include Signal, Clubhouse, Netflix, Shazam, Etsy, Skype, and Telegram. But this will change for iOS users shortly when iOS 14.5 is released where Apple will begin requiring apps that access a user’s advertising identifier for cross-app and website tracking to get express permission before using it, which may help cut down on some of the third-party data sharing. But this report alone may get some of the companies on this list to alter their behavior. By some, I mean any company not named Facebook who simply doesn’t care about your privacy.