Hot on the heels of the North Face partnership, Sonos’ has announced their latest campaign, Wild Tracks.
According to a recent survey conducted by Sonos, 74% of consumers chose music as their preferred travel companion (even over friends and select family members!). Catering to these preferences, Wild Tracks invites consumers to explore the world’s most beloved National Parks and outdoor destinations by tapping partners with an affinity for the great outdoors to create original playlists inspired by their own experiences in nature. The campaign saw the creation of eleven unique playlists curated by adventure aficionados and inspired by North America’s premier outdoor destinations, including:
- Glacier National Park, curated by Peloton Senior Instructor Emma Lovewell
- Kings Canyon National Park, curated by founder of The Ocho System and Health + Wellness Consultant, Joe Holder
- Great Smoky Mountains National Park, curated by Diversity & Inclusion Educator and Sustainability Advocate, Laura Edmondson
- Chattahoochee River National Park, curated by Meditation Expert and Model, Nikia Phoenix
- North Cascades National Park, curated by Adventure Enthusiast and Travel Photographer, Renee Hahnel
- Bugaboo Provincial Park, curated by Mountain Climber, Andrea Ference
- Banff National Park, curated by Nature Photographer, Eric Rubens
- Cape Scott Provincial Park, curated by Adventure Enthusiast, Karin Keller
- Horseshoe Bend, curated by Travel Journalist, Travis Levius
- Grand Teton National Park, curated by Adventure Photographer Max Seigal
- Watkins Glen State Park, curated by Travel + Adventure Photographer Max Loewenstein
Wild Tracks serves as an inspiration for fans to immerse themselves in their natural surroundings. Encouraging wanderers to get outdoors, the campaign features a :60 hero film exploring the relationship between sound and natural environment – check it out HERE!
To learn more about the campaign and stream the partner playlists, please visit sonoswildtracks.com.
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This entry was posted on August 17, 2021 at 3:21 pm and is filed under Commentary with tags Sonos. You can follow any responses to this entry through the RSS 2.0 feed.
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Sonos Introduces Wild Tracks: A Sonic Journey For The Contemporary Traveler
Hot on the heels of the North Face partnership, Sonos’ has announced their latest campaign, Wild Tracks.
According to a recent survey conducted by Sonos, 74% of consumers chose music as their preferred travel companion (even over friends and select family members!). Catering to these preferences, Wild Tracks invites consumers to explore the world’s most beloved National Parks and outdoor destinations by tapping partners with an affinity for the great outdoors to create original playlists inspired by their own experiences in nature. The campaign saw the creation of eleven unique playlists curated by adventure aficionados and inspired by North America’s premier outdoor destinations, including:
Wild Tracks serves as an inspiration for fans to immerse themselves in their natural surroundings. Encouraging wanderers to get outdoors, the campaign features a :60 hero film exploring the relationship between sound and natural environment – check it out HERE!
To learn more about the campaign and stream the partner playlists, please visit sonoswildtracks.com.
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This entry was posted on August 17, 2021 at 3:21 pm and is filed under Commentary with tags Sonos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.