Archive for September 9, 2021

Radicle Announces Investment By TELUS Ventures

Posted in Commentary with tags on September 9, 2021 by itnerd

Radicle Group Inc. (Radicle), the leading Canadian player in the carbon credit ecosystem, is pleased to announce an investment by TELUS Ventures, Canada’s most active corporate venture capital fund, and other investors as part of its debenture financing round.

With operations in Canada, the US, and Brazil, this funding will enable Radicle to enter new markets to help organizations across the globe monetize their environmental, social, and corporate governance (ESG) efforts. It will also support further development and updates to Radicle’s proprietary software to ensure alignment with emerging reporting requirements being demanded by regulators, clients, and their supply chains.

To date, Radicle has worked with more than 3,000 clients, generating CAD$100M in value through carbon credits; removed six million tonnes of carbon dioxide from our atmosphere; and traded over US$300M in environmental commodities.

Radicle plans to use the funds raised to scale up their operations and expand into new business lines and geographies to capitalize on the extensive growth expected throughout the carbon credit ecosystem.

Salesforce Announces Innovations To Service & Sales Clouds

Posted in Commentary with tags on September 9, 2021 by itnerd

Today, Salesforce announced innovations both to its Service Cloud and Sales Cloud.

Service Cloud 360: New AI, Digital Channel Innovations Drive Effortless Customer Experiences

Even as customer requests surge and businesses face shortages in available agents, 83% of consumers today expect to be able to immediately interact with a customer service representative who will be able to resolve even complex problems. 

New Service Cloud innovations include:

  • New AI powered workflows built into the Customer 360 platform enable customer service businesses to predict, route, and solve customer needs — sometimes before the customer is even aware a problem exists. These innovations empower service teams to quickly respond to major incidents, automate how cases are routed throughout the organization, and eliminate repetitive tasks that bog agents down.
  • New digital contact center innovations for chat, video, and voice offer new ways to make service interactions more convenient for both customers and service teams. This digital HQ brings together agents’ workspace, voice capabilities, workforce engagement, and Slack to connect employees, partners, customers, and apps on one screen.

Sales Cloud: New Innovations Help Companies Sell Smarter and Grow Revenue Faster

Between rapidly changing markets and demand for sales roles growing 65% in the past year, leaders require tools that support a new way of digital-first selling to meet customer expectations.

New Sales Cloud innovations include:

  • Revenue Intelligence: Equipping sales leaders with insights throughout the entire sales and revenue cycle, from closing deals to setting forecasts to building new pipelines, is imperative as sales organizations evolve from relying on intuition to hard data. 
  • Sales Enablement: Smooth onboarding, training, and development experiences for sales reps are essential to creating engaged teams; retaining and attracting strong talent; and ultimately closing deals.
  • Subscription Management: Companies can deliver a unified customer experience built on the Salesforce Customer 360 platform, empowering customers to manage subscriptions from any self-service channel on their own, and more.

This news is on the heels of Salesforce’s strong Q2 earnings results and in the lead up to Dreamforce where you can expect more announcements.

Procore Leads Eight Key Categories In G2 2021 Fall Report

Posted in Commentary with tags on September 9, 2021 by itnerd

Procore Technologies, Inc. a leading provider of construction management software, today announced that it has again received top honours from G2 users across several software categories, increasing its leadership status from the previous G2 2021 Summer Report

In the G2 2021 Fall Report, Procore maintained its leadership status across construction management, construction project management, bid management, construction ERP, construction drawing management, and construction accounting. In addition, Procore was named a leader in the punch list and jobsite management software categories. 

Procore achieved its rankings in the G2 Fall 2021 Report based on real users on G2. Inclusion in the report means a product must have received ten or more reviews in each category. Some of the top scores Procore received for construction project management include:

  • 97% of users rated it 4 or 5 stars
  • 92% are likely to recommend Procore
  • 93% believe Procore is going in the right direction
  • 89% rank the software as easy to use
  • 93% say they are satisfied with the quality of support

The Procore platform was purpose built for construction, with a deep understanding of the industry’s unique challenges and the needs of construction professionals. The platform provides complete visibility into construction projects by centralizing every app, document, and project team member in Procore’s cloud-based platform. This reduces miscommunication by providing a single source of truth.

Find the overview of the G2 Fall 2021 findings in the summary report.

 HP Study Shows Employees Are Bypassing Security To Meet Deadlines

Posted in Commentary with tags on September 9, 2021 by itnerd

Today, HP released a study revealing almost half (48%) of younger office workers (18-24 years old) view security tools as a hindrance, leading to nearly a third (31%) trying to bypass corporate security to get their work done. The HP Wolf Security Rebellions and Rejections Report highlights how employees increasingly feel frustrated by security restrictions working-from-home, which is leading to rising tensions with IT teams and putting business security at risk.

While IT leaders had to compromise some security best practices to keep business moving forward despite rising threats, employees have been rejecting efforts to improve security, leading many to rebel against security controls. Over half (54%) of 18–24-year-olds are more worried about meeting deadlines than exposing their organization to a data breach, suggesting a growing level of apathy about security.

Other findings:

  • 57% of Canadian IT teams have felt significant pressure to compromise security if it benefitted business continuity
  • 48% of office workers surveyed agreed security measures result in a lot of wasted time – this rises to 64% among those aged 18-24
  • 37% of office workers said security policies and technologies are often too restrictive
  • 83% of IT execs believe the increase in home workers has created a “ticking time bomb” for a corporate network breach
  • 80% of IT execs said IT security has become a “thankless task” because nobody listens to them, with 69% saying they are made to feel like the “bad guys” for imposing restrictions
  • 44% of Canadian office workers received additional user training on how to protect their home network since working-from-home

The study is very much worth a read as companies will need to take the findings and use those to guide how they work with their employees to keep their environments secure.

Guest Post: Gain Customer Trust & Modernize Your Marketing Through Proven Best Practices  

Posted in Commentary on September 9, 2021 by itnerd

The way in which businesses communicate offers, promotions and other marketing messages is changing before our eyes. Consumers’ larger voice and increased power through social media has certainly been a key driver here, but changing regulations and legislation is also creating an environment for businesses to modify and modernize their marketing practices. 

In order to accomplish this, businesses need a more direct pathway and visibility into each and every individual customer’s behaviors, needs, and preferences. Organizations have traditionally relied on third-party data to reach their customers but changing policies on collecting tracking cookies and the realization that this type of data cannot provide the reliable insight into personalized preferences has left businesses looking for new and better options. 

Businesses are now building strategies to collect this personal data through direct interactions with their customers, known as zero-party data or explicit first-party data. This process results in greater trust between the customer and business and fosters more longer-lasting, mutually beneficial relationships. 

What is zero-party data  

Zero-party data is highly personal insight a customer intentionally, directly, and proactively provides to a brand because they have established a level of trust with that company. This personal insight may include preferences, insights, profile data, consents, and how the individual wants the business to engage them. 

Building a Zero-Party Data collection strategy 

Marketers must build a comprehensive strategy to collect, manage, and use zero-party data in new, effective and meaningful ways.  Doing so helps them connect with prospects and customers and build trusted relationships. Old ways of doing this, such as generic web and mobile forms are no longer effective. Businesses must truly seek to offer relevant experiences that help the customer accomplish their goals.   

Zero-Party data collection best practices that build trust 

  • Voice of customer – start the process by conducting qualitative research with your customers to better understand what’s important to them rather than making assumptions. Use these learnings to develop and fine tune your programs for building trust.  
  • Ask permission – get their consent to share information with them and be sure to honor their wishes. This not only builds trust but also helps you stay in compliance with privacy regulations.  
  • Collect customer interests along the journey – Micro moments or specific moments of interest present a good opportunity to collect information related to that interaction. For example, if they are signing up to receive a healthy lifestyle newsletter, that presents a great opportunity to ask what their lifestyle goals include. This is also called progressive profiling, or getting to know your customers over time. 
  • Only collect what you will use – customers have limited tolerance for the amount of data they will share. So, ask for what is most important during each interaction and for data that will help you provide your customers value. 
  • Use customer interests to tailor their experience – for example, guide travelers toward appropriate trips based on what’s most important to them when they go on vacation (e.g., adventure, safety, cost), or use body type, occasion and personal style to recommend best fit clothing 
  • Preference center – provide 24/7 access to a preference center so customers can review, edit, and delete their preferences as their interests change. This allows customers to be in control of their data. 
  • Opt-down option – When someone goes to opt out of a communication, give them options to opt out of that specific communication, change the frequency or channel, or out of all communications. This helps save what would have been a global opt out and turns it into a more targeted list of preferences which allows you to better meet their needs. 
  • User interface best practices – Consider web design best practices. The use of whitespace, limited choices, positioning, and color all impact the completion rate of your forms. 
  • Share customer preferences across your organization. Customers view your company as one organization not individual departments. So, you must centralize customer preferences and then integrate them across all customer communication platforms such as marketing automation, customer relationship management, customer support, and billing. This enables every department to honor your customers wishes and communicate consistently. 

Many of these best practices will surely leave a number of businesses scratching their head wondering where and how to build out their websites to accommodate all of these needs. It is important to partner with a marketing technology provider that specializes in consumer trust, preference and consent management, understands the changing landscape of regulations and provides strategic consulting services to tie it all together. Leveraging “technology only” solutions will only end up leaving the business short of these goals and spending even more money in the long run to properly implement these changes – while losing customers along the way. 

Once these changes are implemented, businesses will see value grow overtime through better relationships with their customers, a position of leadership, and ultimately, better profits. 

About the author – Tom Fricano 

As PossibleNOW’s Senior Practice Director of Strategic Consulting, Tom assists clients with customer experience, preference management and consent initiatives through advisory and strategic consulting, technology expertise and project-to-product-to-implementation roadmaps.  

Tom’s 25 years of experience allows him to strategically and tactically apply organizational and technology skills in a manner that builds trust with key stakeholders across client engagements. His expertise spans multiple industry sectors and business initiatives including customer engagement, regulatory compliance, email marketing and automation platforms, eCommerce, back-end systems integration, managed services and hosting, product rollouts, ongoing measurement and data governance. Tom is a trusted advisor helping clients enjoy a rare level of success in solution delivery and advancing their business 

For more information, please visit

Tableau Launches First Online Region in Canada to Support Increased Demand for Data Analytics

Posted in Commentary with tags on September 9, 2021 by itnerd

Tableau, the world’s leading analytics platform (NYSE: CRM), today announced a new Tableau Online region in Montreal, Quebec. This is the first Tableau Online region in Canada, and seventh worldwide. As part of Montreal’s thriving tech ecosystem, it will serve cloud-based analytics to new and existing Tableau Online customers. The new region joins those in Japan, Australia, the United States and Europe, to provide customers with new choices in data locality.

Data has gained new value in the last year, as governments, businesses and educators turn to data to help them be more transparent, agile and resilient. This new region will provide Tableau Online customers with enhanced performance and reduce the distance between a customer’s data and their analytics service.

The new Montreal region reduces latency, with shorter load times and faster extract refreshes. In line with Tableau’s commitment to strengthening data protection for all customers, the region helps make it easier for customers to comply with regional data residency regulations.

Several Canadian organizations, including Wolseley Canada, already use Tableau Online.

The new Tableau Online region is available to new and existing customers, who may select their preferred location when setting up their Tableau Online site. It is hosted by local AWS infrastructure. To learn more about deploying cloud-based self-service analytics at your organization, visit announcement follows Tableau’s recent launch of new enterprise capabilities and new enterprise subscription plans that will help customers advance their digital transformations by empowering everyone in an organization with trusted and governed data, driving greater success with data and analytics at scale and better business outcomes. For more information on the latest features and to upgrade to Tableau 2021.3 today, visit

iRobot Introduces Roomba® j7+ Robot Vacuum with Genius™ 3.0 Home Intelligence

Posted in Commentary with tags on September 9, 2021 by itnerd

Robots should clean your home exactly how you want them to, understanding your specific instructions and unique preferences. iRobot Corp. today is giving customers even more control over their clean with the Roomba® j7+ robot vacuum and new features powered by iRobot Genius™ 3.0 Home Intelligence. iRobot Genius 3.0 is available across the company’s entire portfolio of connected robots.

Designed to seamlessly blend into your home, the iRobot Roomba j7+ is a thoughtful, collaborative cleaning partner that delivers superior cleaning performance with every mission. Powered by iRobot Genius 3.0, and featuring PrecisionVision Navigation, the Roomba j7+ gets smarter with each use. The robot learns how best to navigate your floors, remembering specific rooms and certain furniture, to clean where it’s most needed. It can also start cleaning automatically when you leave home and stop when you return. The Roomba j7+ takes the time to understand your cleaning preferences, learning your cleaning rules, asking for and responding to feedback, and remembering how to react in the future. It even recognizes and avoids cords and pet waste, giving you peace of mind that the job will get done. Backed by the Pet Owner Official Promise (P.O.O.P.), iRobot will replace any Roomba j7+ that doesn’t avoid solid pet waste.

iRobot Genius 3.0 Home Intelligence

Available across iRobot’s portfolio of robot vacuums and mops, iRobot Genius extends the company’s leadership in creating state-of-the-art artificial intelligence and personalized cleaning experiences. The latest digital features included in iRobot Genius 3.0 that are also compatible with the Roomba j7+ include:

  • Clean While I’m Away – Robots should work around your schedule. Using a phone’s location services, users can now create a defined boundary around their home so their smartphone will trigger the robot to automatically begin (and stop) cleaning when their phone leaves or returns to the boundary.
  • Smart Map Coaching and Room Name Suggestions – The robot will help guide new customers through their initial onboarding and subsequent cleaning jobs to personalize their Smart Map, ensuring that it is optimized to intelligently and efficiently navigate their home. It’ll even help facilitate Smart Map customization by auto-recommending room labels once the robot has finished learning the home’s floorplan and is ready to create the Smart Map.
  • Cleaning Time Estimates – Crunched for time? Forgot to run your robot but guests are on their way over? See just how long a cleaning job will take with new Clean Time Estimates. Available for iRobot Imprint Smart Mapping robots, customers can see a time estimate in the iRobot Home App based on the room – or rooms – they’ve chosen for a particular cleaning job.
  • Quiet Drive – If you need to clean a specific area, but need some quiet near-by, tell your robot to keep it down as it makes its way to and from cleaning jobs. Quiet drive will shut down vacuuming components when the robot is not in its active cleaning job.

Roomba j7+ robot vacuum, backed by the power of iRobot Genius

Identifies obstacles and avoids hazards

Powered by iRobot Genius, the Roomba j7+ doesn’t just learn your home, it reacts to it in real time with PrecisionVision Navigation, giving users the ability to identify and avoid common obstacles, such as cords and pet waste. If you drop your charging cord on the floor in the living room, the Roomba j7+ will see it and avoid it. If your new puppy left a “surprise” in the hallway, the Roomba j7+ is guaranteed to detect and maneuver around it. With the ability to identify and anticipate walls and furniture, it is also able to slow its approach for a gentle clean around objects and along edges. Combining this with Imprint™ Smart Mapping, the Roomba j7+ can learn a home’s floor plan, giving customers control to choose which rooms are cleaned when using the iRobot Home App or a voice assistant device. Backed by continuous over-the-air software updates provided by iRobot Genius, PrecisionVision Navigation will also get smarter over time, allowing the Roomba j7+ to identify an even greater number of obstacles and unlock new cleaning experiences.

Keeps you in the loop, follows your instruction

The cleaning improves the more you use the Roomba j7+. Thanks to thoughtful intelligence provided by iRobot Genius, the Roomba j7+ interactively learns your preferences and adapts to keep a cleaner home. When the Roomba j7+ identifies a hazard or obstacle, it will send a photo to the iRobot Home App where you can instruct the robot to avoid or clean around the obstacle. You can also provide feedback in the iRobot Home App on how the Roomba j7+ should handle such obstacles in the future. This helps keep you in the loop and aware of any clutter or hazards, like pet waste, in your home. It also helps ensure that the robot will successfully complete the job.  ​

So smart, it anticipates the mess

Your cleaning needs are taken care of – even the ones you don’t know about yet. With iRobot Genius, the Roomba j7+ learns how you like to clean and automatically gives you personalized suggestions, even factoring in times when your home may need more frequent cleaning – like pet-shedding or allergy seasons. Since the Roomba j7+ remembers the specific rooms and times you like to clean, it can suggest personalized cleaning schedules, like in the kitchen after breakfast. Enabled by iRobot Genius, the Roomba j7+ will even ask if you’d like to clean while you’re away and stop cleaning when you return, letting you enjoy the clean without noticing the cleaning. For an extra level of clean, Imprint® Link Technology only from iRobot tells the Braava jet® m6 robot to mop after the Roomba j7+ has finished vacuuming.  

Designed to be in a class of its own

The Roomba j7+ robot and its Clean Base® Automatic Dirt Disposal have been thoughtfully designed to blend into the home. The robot features an appealing spun metal finish and intuitive one-button design. The Clean Base has been redesigned from the ground-up to fit under tables and take up less space. Its premium, textured style and rich leather pull tab complement your home furnishings, and hidden storage ensures you always have an extra bag ready to go. With the Clean Base, you can forget about vacuuming for months at a time. It allows the Roomba j7+ robot vacuum to empty itself into an enclosed bag that doesn’t need to be replaced for up to 60 days – 2x longer than other brands claim. With the low-maintenance Clean Base Automatic Dirt Disposal system, there is no mess or cloud of dust when you empty it. Just dispose of the used bag and put a new one in the base.

Pricing and Availability

North America:

The Roomba j7+ robot vacuum with Clean Base Automatic Dirt Disposal is available for purchase immediately in the U.S. and Canada starting at $1049.99 CAD on It will be available for pre-sale at select retailers beginning on September 12, 2021 and for immediate purchase at select retailers beginning on September 19, 2021. The Roomba j7+ robot vacuum will also be available as part of the iRobot Select membership program beginning in Q4 2021. The Roomba j7 robot vacuum can also be purchased without the Clean Base starting at $799.99 CAD on Additional Dirt Disposal Bags can be purchased for $19.99 CAD for a pack of three bags.

Rest of World:

The Roomba j7+ and j7 robot vacuums are also available for purchase in Europe now. They will be introduced more broadly in other major regions during 2022.