The pandemic put a pause on travel over the last few years, so it’s no surprise consumers are eager to make up for lost time. In fact, 76% of Canadians say they are looking forward to taking a trip this year. But as they plan their much-anticipated summer vacations, just how dependent they’ve become on digital applications to make it happen might surprise you.
From researching destinations to scheduling flights and booking hotels, the average Canadian uses 23 different digital applications throughout their vacation process. It’s clear that digital applications and services have become a crucial part of the vacation experience, which means the pressure is on for brands to ensure their apps perform flawlessly this summer.
In its new global study of consumers, including Canadians, Cisco AppDynamics explored how applications are being used throughout the vacation process and the significance of their role today.
Key insights from Canadian travelers:
- 64% say applications and digital services are now central to their vacation experience
- 70% say if a travel app, like an airline or hotel booking, were to fail it would disrupt their vacation and 42% claim it could ruin their whole trip
- 33% say if they experience a problem with an application when planning, booking or traveling on vacation, they’ll immediately switch to an alternative
- 42% say they don’t intend to carry any paper-based tickets, relying entirely on applications such as digital wallets throughout their trip
You can have a look here for additional details from the study and tips on how technologists can leverage full-stack observability to maintain the performance of their applications this summer.
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New survey from Cisco AppDynamics Finds the average Canadian traveler uses 23 digital apps for vacation prep
The pandemic put a pause on travel over the last few years, so it’s no surprise consumers are eager to make up for lost time. In fact, 76% of Canadians say they are looking forward to taking a trip this year. But as they plan their much-anticipated summer vacations, just how dependent they’ve become on digital applications to make it happen might surprise you.
From researching destinations to scheduling flights and booking hotels, the average Canadian uses 23 different digital applications throughout their vacation process. It’s clear that digital applications and services have become a crucial part of the vacation experience, which means the pressure is on for brands to ensure their apps perform flawlessly this summer.
In its new global study of consumers, including Canadians, Cisco AppDynamics explored how applications are being used throughout the vacation process and the significance of their role today.
Key insights from Canadian travelers:
You can have a look here for additional details from the study and tips on how technologists can leverage full-stack observability to maintain the performance of their applications this summer.
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This entry was posted on June 1, 2022 at 10:07 am and is filed under Commentary with tags Cisco. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.