Linktree, the ‘link in bio’ category leader, is today announcing its new brand vision to cement the ownership of the link-in-bio category it originated and its position as the leading innovator in its progression. This announcement marks Linktree’s evolution from being seen as just a ‘link in bio’ tool to being a brand that encourages self-expression, discovery, connection and community. The new brand identity speaks to Linktree’s ambition of empowering 25m unique users across the globe to tell their stories better by celebrating the many facets of any one person’s digital universe – a platform where anyone can truly link, and transport visitors, to everything they are.
Designed in partnership with COLLINS – the independent strategy and design company responsible for the branding of Twitch, Spotify and Robinhood – the work includes a new visual identity system and brand language that puts creators at the forefront. There are four major components to the new brand including:
- The animated silhouette treatment implies a window into the user’s digital universe – bringing creators to life by inviting an opportunity to explore the depths of the links further.
- Linktree’s new custom typeface – Link Sans, a global-first typeface was designed to allow for optimal accessibility across languages, existing alongside other scripts with minimal interference, again prioritizing connectivity.
- Linktree’s new colour palette is vibrant, expressive and is grounded by Linktree’s quintessential Canopy green.
- Linktree’s new logo leverages the metaphor of a sheltering tree – providing stability and nourishment to its users so that they can set new goals, harness their power and grow what matters most.
With a maximalist visual language and colour palette, the new brand expression prioritizes global accessibility and deepening connection – something which is critical with 1.2bn monthly views of Linktrees worldwide.
The transformation follows the culmination of years of work in providing an unparalleled product offering for creators, as Linktree looks to create a space within its brand which is re-imagining the link-in-bio category. Following Linktree’s recent $110m USD raise, the business has focused on introducing new revenue streams and creating additional value for creators and brands, including the launch of the new Web3 platform features.
Linkree’s new brand champions the business transition from a ‘link-in-bio’ tool to a platform which fuels engagement and community across the digital universe. With a whole suite of new tools and features set to be released to the market over the coming months, Linktree’s brand transformation embodies new capabilities for anyone to ‘link everything they are’. This includes innovative new ways to share content, build deeper connections with audiences and monetize passions.
About Linktree
Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetize their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.
In 2021 alone, Linktree enabled over 1 million artists to generate 90 million visits to streaming providers – twice as many artists and three times as many clicks as in the year prior. The platform is utilized by more than 24 million creators, artists, and brands globally including TikTok, Selena Gomez, Noah Beck, Bella Poarch, Red Bull, Shawn Mendes, the Los Angeles Clippers, Comedy Central, Dwayne ‘The Rock’ Johnson, and HBO.
About COLLINS
COLLINS is an independent strategy and brand experience design company in San Francisco and New York City. They’ve been named Design Company of the Year three years in a row by AdAge and include Twitch, Spotify, Disney, Nike and Sweetgreen among their clients.
COLLINS helps businesses at critical inflection points define, design and move into their future.
Social Media Ranks #1 As Parents’ Main Safety Concern: SafeHome.org
Posted in Commentary with tags SafeHome.org on June 6, 2022 by itnerdAccording to SafeHome.org’s Parenting In America Report – which examines safety concerns and parenting decisions – parents are more worried about their child’s digital safety rather than their physical safety. This is because of increased online safety risks which include: child predator encounters, cyberbullying and exposure to inappropriate content.
Take a look at what concerns parents most:
Although there are different parenting styles, the average American parent simply wants to do what is best for their child’s physical and emotional well-being. But where do you start and how do you know what to do to protect your children? SafeHome.org shares the below tips:
For the complete ranking of parental concerns — and additional details about parenting in America in your state or city — please see the link below:
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