Waze, the world’s largest community-based traffic and navigation app, today announced a three-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the prestigious cycling race returns for its 109th year. The Tour is the latest event to join more than 300 event producers around the world as a Waze Global Event Partner, harnessing the power of Waze to make travelling to and from the race as seamless as possible for fans, while minimizing the impact of traffic for all travellers on the road.
In a first-of-its kind collaboration, Waze is the Tour’s Official Traffic Manager, providing its tools, data and insights to drivers, athletes, fans and more. Ahead of the start line, Waze’s community of volunteer map editors will update the maps with 4,000KM of road closures, the start and finish points, temporary car parks and live traffic speeds, ensuring drivers can navigate event traffic.
Waze will also become an official event sponsor, supporting logistics and branding four safety vehicles and a guest car in the Tour’s famous ‘caravan’: a procession of vehicles that precedes the riders onto the track at each stage, from Copenhagen to Paris and from Paris to the Super Planche des Belles Filles.
Established as a two-way data share, Waze provides partners with real-time, anonymous, Waze-generated incident and slow-down information directly from the source: drivers themselves. The Waze Global Event Partner Program allows partners to utilize Waze tools, data and insights to help alleviate event-day parking and traffic challenges, leading to happier fans.
Download Waze to complete your Tour de France experience: https://www.waze.com/apps. Find out more about the Waze Global Event Partner program: https://www.waze.com/wazeforcities.