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As Cyber Week 2022 draws to a close, Salesforce released its annual Cyber Week report, which analyses shopping data from over one and a half billion shoppers on the Salesforce Customer 360 platform. Overall, global sales reached $280.8 billion, a 2% increase YoY. However, Canadian shoppers held back as compared to last year.
In Canada, over the course of Cyber Week we saw:
- Online sales down 8% YoY
- While the online sales were down as compared to last year, the average order value was up by 0.3% at $106
- Overall traffic was down 1% YoY. In terms of device traffic, mobile proved to be the most popular for shoppers to visit from, with 70% of Black Friday traffic coming from mobile, 29% from computer and 3% from tablet
Further information on the results is available in the Holiday Hub, which has been updated daily over Cyber Week.