Archive for January 22, 2023

Elon Musk Says Twitter Has Too Many Ads… And He’s Going To Fix That… How’s That Going To Work?

Posted in Commentary with tags on January 22, 2023 by itnerd

So let’s recap.

Twitter got taken over by Elon Musk. That sent a lot of advertisers to the exits. And with those advertisers went money that Elon desperately needs to keep Twitter afloat. But even with all of that, there are apparently too many ads according to Elon:

So maybe I am missing something, but Twitter Blue was supposed to have less ads than just having a free Twitter account. And now Elon is going to have another tier above that so that you will see zero ads. So if I’m an advertiser and I read this, precisely what incentive do I have to advertise on Twitter? I know that Elon wants Twitter’s income to come from sources other than ads, but this seems to be one of his short sighted moves that will drive away the cash that he needs in the short and medium terms to keep Twitter afloat.

This seems to be another of Elon’s “Ready, fire, aim” moments that will end badly for him methinks. And like a lot of other moves like this, it will likely end badly for him.