Bumble & Netflix Team Up To Help You Find The Date You’ve Been Watching For 

Bumble, the women-first dating and social networking app,  and Netflix have teamed up to help members Find the Date You’ve Been Watching For. The campaign inspires the well-watched to celebrate the shows they love while building connections over their Netflix knowledge in a new way.

Beginning January 30, the Bumble community can put their insider knowledge to the test by playing a Netflix-themed Question Game, “Netflix Nights In”, with their matches around some of Netflix’s biggest shows including Emily in Paris, Stranger Things, Squid Game, Selling Sunset, Love is Blind, Outer Banks and more. The Bumble community can also expect to see some familiar faces in-app and on social, such as Emily in Paris’ Ashley Park, Alexa Lemieux of Love is Blind, and Selling Sunset’s Amanza Smith, as each week’s questions will be introduced by someone from the corresponding show.

Much like being well-traveled or well-read can lead to a conversation over shared interests, being well-watched can be a catalyst for making new connections. According to Netflix, members watch an average of six different genres a month, and a recent Bumble survey found that 53% of Canadian respondents agree that it’s easier to talk to matches or dates if they’ve watched the same movies or tv shows and 56% of Canadians surveyed are more likely to match with someone if they mention a tv show or movie they like on their profile. *

Bumble’s “Netflix Nights In” Question Game requires both people who have matched to answer the question before responses are revealed. Bumble also shared the percentage of good chats is higher when the Question Game is played.

“Netflix Nights In” will be available each Monday in the Bumble app in the US, Canada, and the UK through March 13.

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