The IT Nerd

The desperation is strong with Elon Musk.

I say that because Twitter, who really needs money from advertisers is now allowing cannabis ads onto the platform:

The company previously only allowed ads for hemp-derived CBD (Cannabidiol) topical products, while rival platforms Facebook, Instagram, and TikTok hold fast to a “no cannabis advertising policy” since marijuana is illegal at the federal level.

A nationwide push toward allowing the sale of recreational cannabis has been ongoing. As of January 2023, 31 states and the District of Columbia have decriminalized low-level marijuana possession offenses, and recreational weed is legal in 21 states, D.C., and Guam.

“As the cannabis industry has expanded, so too has the conversation on Twitter,” the company says(Opens in a new window). “In certain US states we have taken measures to relax our Cannabis Ads policy to create more opportunities for responsible cannabis marketing—the largest step forward by any social media platform.”

Moving forward, Twitter will allow advertisers to promote brand preference and informational cannabis-related content for CBD, THC (Tetrahydrocannabinol), and cannabis-related products and services. Some restrictions do apply: Advertisers must be licensed and pre-authorized, and may only target customers over the age of 21 in certain jurisdictions.

I guess when about half your advertisers have stopped advertising on your platform, you’ll take money from any source that will give it to you. Now to be clear, I am not saying that cannabis is bad or anything like that. What I am saying is that if every other social media platform doesn’t allow this product to be advertised on their platforms, there must be a logical reason behind that. And Elon is so desperate for cash that he’s clearly ignoring whatever logical reason that might exist in terms of restricting cannabis advertising on Twitter. Thus I fully expect that besides seeing Elon’s Tweets flooding your Twitter feeds, I also expect weed ads to flood your feeds as well.

Groovy.

This entry was posted on February 17, 2023 at 8:38 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.