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Salesforce has released its global Q1 Shopping Index revealing that digital online sales are down 8% year over year in Canada, compared to a global 2% decline, amidst continued economic turbulence around the world.
Here’s some Canadian highlights:
- Digital commerce was down 8% in Q1 2023 similar to 2022 Q4, where it was down 9%
- The per-visit average shopper spend sat at $1.99, down from $2.71 in Q4
- The overall conversion rate in Canada was 1.9% compared to 2.5% in the previous quarter
Global Highlights:
- After a Q4 comeback, global online sales fell 2% YoY, largely driven by decreased demand in the US
- Globally, shopping spend is at its lowest in two years at an average of $2.30 compared to $3.02 in 2021 Q4 and $2.85 in 2022 Q4
- Digital traffic via desktops dropped significantly at -11%, while mobile maintained at 0% growth
- Desktop reigned in follow through, with cart abandonment lowest at 68% compared to 79% on mobile
The full report, including global data, can be found in the full Q1 Shopping Index.