Media Matters To Elon Musk: “We Will Win”

If you check out this story from earlier today, you’ll see that Elon has lost his marbles by threatening a “thermonuclear lawsuit” against Media Matters who found that advertising from big name companies was showing up next to Nazi and racist content. This along with Elon himself endorsing antisemitic posts on Twitter has led to IBM and Apple among others pulling their ads from the platform. Media Matters has now responded to Elon’s lawsuit threat. Here is their response via their CEO Angelo Carusone in full:

Far from the free speech advocate he claims to be, Musk is a bully who threatens meritless lawsuits in an attempt to silence reporting that he even confirmed is accurate. Musk admitted the ads at issue ran alongside the pro-Nazi content we identified. If he does sue us, we will win.

Honestly, if Elon is stupid enough to sue Media Matters, he’s focused on the wrong thing. Advertisers were fleeing Twitter from the moment he took over Twitter. Musk himself admitted that in September that the company’s U.S. ad business was down 60%. At the time he was blaming the ADL for his issues at the time:

And his latest issues are simply adding to this. Besides IBM and Apple, Lionsgate, Disney, Comcast/NBCU, Paramount, and Warner Bros. Discovery among others have pulled ads from Twitter. If Elon were smart, he’d figure out how to walk his stupidity back and create an environment where advertisers feel that they can safely put their ads on Twitter without being exposed to anything that may cause their brands pain. Like for example Nazi and antisemitic content. But he’s too busy trying to threaten and bully organizations that call him out. That’s not a winning strategy. Which he’s about to find out the hard way when Twitter implodes.

Leave a Reply