Today, TELUS announced a new partnership with Vevo to become its direct ad sales representative nationally, enabling Vevo to bring its extensive music video content and enhanced advertising opportunities to the Canadian market. Leveraging TELUS’ extensive reach, this collaboration enables Vevo, the world’s leading music video network, to offer advertisers a vast library of premium music video content on major Connected TV (CTV) platforms and streaming services, including YouTube, Apple TV, Samsung TV Plus, Vizio, Google TV, and Roku.
This partnership offers opportunities for advertisers to elevate their strategies and connect with their audiences through influential music videos on multiple platforms across Connected TV, mobile and desktop. Brands and agencies will reach their target audience more effectively by leveraging first-look opportunities, including premieres, programming sponsorships, and linear channel takeovers. Through Vevo’s monthly reach of more than 10 million Canadians, advertisers can now engage with consumers watching culturally relevant content, featuring stars like Justin Bieber, The Weeknd, and Drake.
For more information about TELUS, visit www.telus.com and Vevo at www.vevo.com.