The IT Nerd – Press Kit

The IT Nerd is an independent resource on technology news and product reviews of everything from smartphones to cars. There are also stories on travel as well. The content has a Canadian angle and is written by Canadians. Content is posted Monday to Friday for the most part.

Based on the statistics that are tracked, we have found the following:

  • Canadians, Americans, and the United Kingdom make up the readership in that order.
  • The demographic is predominately male, predominately 35-44, followed by 18-35.
  • Reviews of computer accessories, cars, smart home technology, and mobile phones are heavily viewed.

The IT Nerd has a readership of 3,000 to 5,000 unique visits a day as of January 2022. All stories are also cross posted to Mastodon via noc.social via the handle @The_IT_Nerd@noc.social. I am also on Bluesky via the handle @theitnerd.bsky.social. I do have a Twitter account @The_IT_Nerd but I rarely post there as my engagement there isn’t nearly as high as Bluesky or Mastodon.

Reviews are a combination of products supplied by manufacturers and PR agencies, and those that are independently purchased. We are reviewers and not influencers. You can expect honest reviews of any product that we review. Or put another way, if you want to pay us to say nice things about your product, we aren’t the site for you. For more information on how I make the distinction between reviewer and influencer, please read Reviewer VS. Influencer…. What’s The Difference?

If you are a company who wishes us to review your product, please be advised that your best way to ship your product to us is with FedEx or UPS.

Inquiries should be directed to nerd@theitnerd.ca.