Mobile World Congress is in full swing and I have two more releases that you might want pay attention to. If only to see if they succeed or fail. The first is from Sony and it’s called the XZ Premium according to The Verge:
The XZ Premium has the world’s first 4K HDR (2,160 x 3,840, High Dynamic Range) display in a smartphone. Sony has the latest and best Qualcomm chip while others are still offering the Snapdragon 820 and 821, but the Xperia XZ Premium won’t be out until late spring or just ahead of the summer. Hell, the demo units shown off ahead of MWC weren’t running anywhere close to final software — so Sony is pre-announcing its new flagship device by a long margin. Other notable features include water resistance, rated to IP65 and IP68, a thinner profile at 7.9mm, and MicroSD storage expandability. The phone’s battery is a reasonable 3,230mAh, and there’s a fingerprint sensor integrated into the side-mounted power button as usual.
A 4K HDR screen on a smartphone? Well, that’s either going to look spectacular, or nobody will care because other than Netflix and some sporting events in Canada, there isn’t a whole lot of 4K content to be had. Even if there was, 4K makes sense on a 50″ TV. But a smartphone? Hmmm….
The other release is from a company who is quite literally back from the dead. So is the smartphone that they’re bringing out. That company is Nokia and the smartphone is the 3310. Remember those? Nokia is clearly hoping that those of a certain age do as those phones used to be very popular. Here’s the details from Wired:
The 3310 is still very much a feature phone. It has a web browser, but only barely — it’s a dumbed-down version of Opera, basically there for emergency tweeting. It exists for you to make phone calls, send texts the way you did a decade ago (T9 FTW!), and play Snake. The 3310 weighs less than three ounces, and its battery lasts an absurd 31 days in standby time, or up to 22 hours of talk time. The new 3310 has a camera, for one thing, a 2-megapixel shooter. It also has a 2.4-inch, 240×320 screen, which is hilariously small and low-res but still a huge improvement over the original.
Okay, this is another release that will be a spectacular success or a #fail. I can’t see someone who uses an iPhone or a Samsung product buying this. But the filpside to that is that baby boomers and maybe Gen X’ers might be the target market for this. We’ll see when it ships.
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This entry was posted on February 27, 2017 at 1:00 pm and is filed under Commentary with tags Nokia, Sony. You can follow any responses to this entry through the RSS 2.0 feed.
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Sony And Nokia Kick Out New Phones At MWC… Why?
Mobile World Congress is in full swing and I have two more releases that you might want pay attention to. If only to see if they succeed or fail. The first is from Sony and it’s called the XZ Premium according to The Verge:
The XZ Premium has the world’s first 4K HDR (2,160 x 3,840, High Dynamic Range) display in a smartphone. Sony has the latest and best Qualcomm chip while others are still offering the Snapdragon 820 and 821, but the Xperia XZ Premium won’t be out until late spring or just ahead of the summer. Hell, the demo units shown off ahead of MWC weren’t running anywhere close to final software — so Sony is pre-announcing its new flagship device by a long margin. Other notable features include water resistance, rated to IP65 and IP68, a thinner profile at 7.9mm, and MicroSD storage expandability. The phone’s battery is a reasonable 3,230mAh, and there’s a fingerprint sensor integrated into the side-mounted power button as usual.
A 4K HDR screen on a smartphone? Well, that’s either going to look spectacular, or nobody will care because other than Netflix and some sporting events in Canada, there isn’t a whole lot of 4K content to be had. Even if there was, 4K makes sense on a 50″ TV. But a smartphone? Hmmm….
The other release is from a company who is quite literally back from the dead. So is the smartphone that they’re bringing out. That company is Nokia and the smartphone is the 3310. Remember those? Nokia is clearly hoping that those of a certain age do as those phones used to be very popular. Here’s the details from Wired:
The 3310 is still very much a feature phone. It has a web browser, but only barely — it’s a dumbed-down version of Opera, basically there for emergency tweeting. It exists for you to make phone calls, send texts the way you did a decade ago (T9 FTW!), and play Snake. The 3310 weighs less than three ounces, and its battery lasts an absurd 31 days in standby time, or up to 22 hours of talk time. The new 3310 has a camera, for one thing, a 2-megapixel shooter. It also has a 2.4-inch, 240×320 screen, which is hilariously small and low-res but still a huge improvement over the original.
Okay, this is another release that will be a spectacular success or a #fail. I can’t see someone who uses an iPhone or a Samsung product buying this. But the filpside to that is that baby boomers and maybe Gen X’ers might be the target market for this. We’ll see when it ships.
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This entry was posted on February 27, 2017 at 1:00 pm and is filed under Commentary with tags Nokia, Sony. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.