TELUS has launched the world’s first smart home AI assistant with Generative UI, rolling out to SmartHome+ customers over the coming weeks. The TELUS SmartHome Assistant processes voice, images, sensor feeds and videos in real time to dynamically create a personalized interface based on user needs. It addresses the smart home industry’s biggest challenge — a fragmented user experience across disparate devices and apps from various brands. Rather than toggling between different apps, the TELUS SmartHome Assistant provides one intuitive interface that truly understands and responds to the user and the entire connected home. TELUS is making it possible to unify more than 2,000 device models, including many of the biggest brands, into a single intelligent interface that makes the connected home experience even better.
The TELUS SmartHome Assistant is evolving in real time as more connected devices are added and it continuously improves its own performance based on experience. If you ask it to disable the TV during homework time, it won’t just tell you it did, it will build the automation UI visually, so you can edit and confirm the new routine with just a few taps. Take a photo of a device that isn’t working and get an instant troubleshooting guide. Ask it if your dog walker showed up on schedule and it checks your cameras to tell you when they arrived and shows you a clip of them leaving the driveway. Rush out the door to get to work, and ask it to turn off the lights, make sure the iron’s unplugged, set the thermostat to eco mode, and lock the front door — then get it to create a routine, so you can set it and forget it. By understanding multiple types of input, the assistant can provide tailored solutions, with a dynamic interface, in real time.
Since launching SmartHome+ in late 2024, TELUS has rapidly expanded the platform with industry-leading innovations, including Automation, Video, SmartEnergy, and now its AI-powered assistant, the TELUS SmartHome Assistant — all accessible through the TELUS SmartHome+ app.
TELUS SmartHome Assistant is available now to all Canadians, and new subscribers to SmartHome+ can save up to $125 on smart devices and 50 per cent off professional installation when they sign up and stay subscribed for 24 months, making it more affordable than ever to transform a residence into an intelligent, cohesive and connected home.
For more information about SmartHome+ and to subscribe to any or all of the Automation, SmartHome+ Video and SmartEnergy subscriptions, visit telus.com/SmartHomePlus.
AnswerRocket redefines research in era of AI
Posted in Commentary with tags Basis Global on March 20, 2026 by itnerdBasis Global today announced a strategic partnership with AnswerRocket, an enterprise AI solutions consultancy, to redesign how market research insights are created and delivered to clients. Most AI adoption in research has optimized for efficiency rather than better outcomes, producing faster surveys, quicker summaries, and dashboards that still leave teams debating what to trust and what to leave out. For years, the industry has treated the tradeoff between depth, speed, and practicality as inevitable. This partnership takes a different approach: rethinking how market research could be improved using AI, so that tradeoff no longer holds.
First Initiative: A New Researcher + AI Approach for Brand Tracking
The partnership’s first initiative introduces a new Researcher + AI approach to brand tracking at Basis Global. Brand tracking datasets have grown so large and complex that no research team could realistically explore every dimension of the data manually. AI makes it possible to systematically analyze the full dataset, testing hundreds of hypotheses across markets, audiences, and time periods to uncover patterns that would otherwise go undetected. Researchers remain at the center of the process, designing the research framework and translating those findings into clear strategic guidance. Basis calls this combination of AI-powered scale and human judgment Integrated Intelligence. The approach also lays the foundation for a connected data ecosystem combining survey, social, and search signals to create a more complete view of brand performance.
For clients, the difference shows up in the work itself. Guided by the researcher, the AI develops a comprehensive analysis plan and systematically evaluates the data, with each insight verified against the evidence for accuracy. What clients receive is a more complete understanding of their brand, backed by traceable data, and delivered as actionable guidance from senior researchers who know their business.
An Innovation Roadmap Shaped by Industry Needs
Brand tracking is the first application in the partnership’s innovation roadmap. Basis Global and AnswerRocket will convene client roundtables bringing together research and insights leaders to examine where AI is creating real value, where skepticism remains, and what the industry needs next. For participants, that means a curated peer group, early access to innovations before they go to market, and a direct voice in the partnership’s development priorities.
To learn more about the partnership, visit https://basisglobal.co/news-and-awards/basis-answerrocket-partnership.
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