I never thought I would write that headline. But these are the times we live in at the moment. Let’s start with Paris Hilton. Some have seen her as an airhead. But clearly she isn’t as she’s pulled ads from the dumpster fire that is Twitter:
Paris Hilton’s entertainment company 11:11 Media has pulled an advertising campaign from Elon Musk’s X just one month after announcing an exclusive partnership with the platform, becoming the latest brand to halt ad spending on the site formerly known as Twitter over concerns about antisemitism and pro-Nazi content on the site.
“11:11 Media made the decision to immediately pull the campaign from the platform,” Bruce Gersh, 11:11 Media’s president and chief operating officer, told CNN on Tuesday.
The decision by Hilton’s company to pull its advertising is a blow to X and the platform’s chief executive, Linda Yaccarino, who announced a major promotional partnership with Hilton just last month. The deal, which was touted by Yaccarino as a long-term, “official partnership” between Hilton, 11:11 Media, and X, aimed to create “a launchpad for new initiatives in video and live video, live commerce, Spaces, and so much more.” The deal also established a revenue-sharing agreement between the parties.
Yaccarino, a former NBCUniversal advertising chief who has been tasked with wooing wary advertisers back to X despite Musk’s tumultuous leadership, declared Hilton the “queen of pop culture” and described the partnership as “a new era” that would reside exclusively on X.
A spokesperson for Hilton declined to comment on whether the suspension of 11:11’s ad campaign also meant the end of Hilton’s partnership with X. A spokesperson for X also did not immediately respond.
This is a huge blow to Elon and Twitter CEO Linda Yaccarino as it shows that the advertising exodus isn’t slowing. In fact it appears to be accelerating. But at least they have one advertiser that isn’t going anywhere. That’s advertiser is the National Football League:
The National Football League is sticking with X, formerly known as Twitter, as Elon Musk’s site faces an advertiser revolt over hate speech and antisemitism on the platform.
“I think X is in a very difficult business because of the content moderation that they have to deal with,” Brian Rolapp, the NFL’s media and business chief, told CNBC’s Julia Boorstin. “We continue to work with them because our fans are clearly there.”
The league did not provide further comment on the matter.
In a way I’m not surprised because the NFL does not have a great history on being on the right side of issues like this. And I fully expect that the NFL may face some blowback over this decision. Whether the NFL cares about that is another story entirely. If I could give the NFL some advice, they should perhaps take some integrity lessons from Paris Hilton as clearly she has more integrity than the NFL does.
Like this:
Like Loading...
Related
This entry was posted on November 22, 2023 at 9:10 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Paris Hilton Has More Integrity Than The NFL As The Former Pulls Ads From Twitter While The Latter Is Fine With Being On Twitter
I never thought I would write that headline. But these are the times we live in at the moment. Let’s start with Paris Hilton. Some have seen her as an airhead. But clearly she isn’t as she’s pulled ads from the dumpster fire that is Twitter:
Paris Hilton’s entertainment company 11:11 Media has pulled an advertising campaign from Elon Musk’s X just one month after announcing an exclusive partnership with the platform, becoming the latest brand to halt ad spending on the site formerly known as Twitter over concerns about antisemitism and pro-Nazi content on the site.
“11:11 Media made the decision to immediately pull the campaign from the platform,” Bruce Gersh, 11:11 Media’s president and chief operating officer, told CNN on Tuesday.
The decision by Hilton’s company to pull its advertising is a blow to X and the platform’s chief executive, Linda Yaccarino, who announced a major promotional partnership with Hilton just last month. The deal, which was touted by Yaccarino as a long-term, “official partnership” between Hilton, 11:11 Media, and X, aimed to create “a launchpad for new initiatives in video and live video, live commerce, Spaces, and so much more.” The deal also established a revenue-sharing agreement between the parties.
Yaccarino, a former NBCUniversal advertising chief who has been tasked with wooing wary advertisers back to X despite Musk’s tumultuous leadership, declared Hilton the “queen of pop culture” and described the partnership as “a new era” that would reside exclusively on X.
A spokesperson for Hilton declined to comment on whether the suspension of 11:11’s ad campaign also meant the end of Hilton’s partnership with X. A spokesperson for X also did not immediately respond.
This is a huge blow to Elon and Twitter CEO Linda Yaccarino as it shows that the advertising exodus isn’t slowing. In fact it appears to be accelerating. But at least they have one advertiser that isn’t going anywhere. That’s advertiser is the National Football League:
The National Football League is sticking with X, formerly known as Twitter, as Elon Musk’s site faces an advertiser revolt over hate speech and antisemitism on the platform.
“I think X is in a very difficult business because of the content moderation that they have to deal with,” Brian Rolapp, the NFL’s media and business chief, told CNBC’s Julia Boorstin. “We continue to work with them because our fans are clearly there.”
The league did not provide further comment on the matter.
In a way I’m not surprised because the NFL does not have a great history on being on the right side of issues like this. And I fully expect that the NFL may face some blowback over this decision. Whether the NFL cares about that is another story entirely. If I could give the NFL some advice, they should perhaps take some integrity lessons from Paris Hilton as clearly she has more integrity than the NFL does.
Share this:
Like this:
Related
This entry was posted on November 22, 2023 at 9:10 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.