Reddit who is currently at Cannes unveiled their latest research into changing search behaviors, particularly among Gen Z, via a panel discussion with industry experts from Kraft Heinz, EMARKETER and Brandwatch.
The research explores how Gen Z is leading the charge towards curated recommendations and personalized shopping experiences, and the role of crowd-sourced advice from community-verified information in the way people discover, share, engage with, and take action on content.
You can have a look at their blog post for more information including links to the full research reports.
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This entry was posted on June 20, 2024 at 11:31 am and is filed under Commentary with tags Reddit. You can follow any responses to this entry through the RSS 2.0 feed.
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Reddit Launches New Research On Gen Z And Search At Cannes
Reddit who is currently at Cannes unveiled their latest research into changing search behaviors, particularly among Gen Z, via a panel discussion with industry experts from Kraft Heinz, EMARKETER and Brandwatch.
The research explores how Gen Z is leading the charge towards curated recommendations and personalized shopping experiences, and the role of crowd-sourced advice from community-verified information in the way people discover, share, engage with, and take action on content.
You can have a look at their blog post for more information including links to the full research reports.
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This entry was posted on June 20, 2024 at 11:31 am and is filed under Commentary with tags Reddit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.