Black Friday and Cyber Monday are just around the corner, and I don’t know about you, but in addition to being excited about the potential holiday shopping deals, I always feel for the IT professionals who are tasked with keeping their systems and data secure and available. This continues to become an exponentially more difficult task as cyber-criminals become increasingly aggressive and sophisticated. I can only imagine how stressful this responsibility is at this time of year!
Don Boxley, CEO and Co-Founder of DH2i and DeeDee Kato, Vice President of Corporate Marketing for Foxit had this to say about these important days and critical topics:
Don Boxley, CEO and Co-Founder, DH2i:
“Let’s talk about VPNs – you know, those tools so many have relied on for secure online connections? Well, here’s the thing – they’re not quite the safety blanket they were back when they were invented over two decades ago. They actually have some serious flaws – like they do not protect your anonymity, they won’t protect you from malware or phishing attacks, and they serve as an access point that can be leveraged to compromise your entire, unsegmented network. Additionally, VPN services can access your personal info (PII), see your IP address, and see what websites you visit and what you do while you are there – and that is just a start! During crazy shopping times like Black Friday, hackers have had a field day with VPNs – messing with prices, running scams, and basically sneaking into business systems like they own the place.
Here’s the good news! Enter Software-Defined Perimeter (SDP) – think of it as your super-smart security guard who trusts no one (in a good way). Instead of just letting people in because they have the right password, SDP does a full background check – every… single… time. It’s like having a bouncer who looks at every ID, does pat-downs, and even checks everyone’s shoes before letting anyone into the club.
What makes SDP really shine is how it keeps an eagle eye on everything happening in your network, sets up specific rules for who can access what, and basically builds virtual walls between different parts of your system. So, when the holiday shopping chaos hits, businesses can breathe easier knowing their own and their customers’ data is not just “VPN secure,” but actually secure and truly locked down.”
DeeDee Kato, Vice President of Corporate Marketing, Foxit:
“PDFs are oftentimes the unsung heroes, the workhorses in the background, quietly enabling businesses to streamline communication, enhance accessibility, and ensure consistency. Certainly, on Black Friday and Cyber Monday this is true — as the modest PDF makes it possible for retailers/e-tailers to better manage and roll-out large-scale promotions, expedite customer communications, and ensure operational efficiency. From product catalogs, gift cards, and digital coupons to receipts, shipping confirmations, and return policies, PDFs enable businesses to provide customers with clear, consistent, easily accessible and downloadable information across devices.
My advice for retailers/e-tailers at this make-or-break time of year is to make sure they are able to make the most of PDFs during these shopping days. They must choose a PDF solution that optimizes PDFs for mobile and web viewing to accommodate customers browsing on various devices. They must also have the ability to compress promotions, order summaries, gift guides, etc. for faster download speeds without compromising readability, reducing bounce rates during peak traffic. And, last but certainly not least, retailers/e-tailors much organize PDFs logically – with clear filenames and well-placed links to enhance the customer experience – especially during high-stress moments when users need quick access to coupons or order details.
Of course, lets not forget the security is essential on Black Friday and Cyber Monday – yes, especially for PDFs. They can become a doorway for phishing and fraud. Retailers/e-tailers must employ PDF solutions that allow for password protection and encryption, and even secure digital signatures – to protect not only their customers personal information, but their employees’ as well.
So to retailers/e-tailers this year, I say, make PDF efficiency and security your mantra. In doing so you will deliver premium experience for your customers and employees – when it matters most.”
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This entry was posted on November 7, 2024 at 8:52 am and is filed under Commentary with tags DH2i, Foxit. You can follow any responses to this entry through the RSS 2.0 feed.
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Keeping Data and Systems Secure and Available on Black Friday and Cyber Monday
Black Friday and Cyber Monday are just around the corner, and I don’t know about you, but in addition to being excited about the potential holiday shopping deals, I always feel for the IT professionals who are tasked with keeping their systems and data secure and available. This continues to become an exponentially more difficult task as cyber-criminals become increasingly aggressive and sophisticated. I can only imagine how stressful this responsibility is at this time of year!
Don Boxley, CEO and Co-Founder of DH2i and DeeDee Kato, Vice President of Corporate Marketing for Foxit had this to say about these important days and critical topics:
Don Boxley, CEO and Co-Founder, DH2i:
“Let’s talk about VPNs – you know, those tools so many have relied on for secure online connections? Well, here’s the thing – they’re not quite the safety blanket they were back when they were invented over two decades ago. They actually have some serious flaws – like they do not protect your anonymity, they won’t protect you from malware or phishing attacks, and they serve as an access point that can be leveraged to compromise your entire, unsegmented network. Additionally, VPN services can access your personal info (PII), see your IP address, and see what websites you visit and what you do while you are there – and that is just a start! During crazy shopping times like Black Friday, hackers have had a field day with VPNs – messing with prices, running scams, and basically sneaking into business systems like they own the place.
Here’s the good news! Enter Software-Defined Perimeter (SDP) – think of it as your super-smart security guard who trusts no one (in a good way). Instead of just letting people in because they have the right password, SDP does a full background check – every… single… time. It’s like having a bouncer who looks at every ID, does pat-downs, and even checks everyone’s shoes before letting anyone into the club.
What makes SDP really shine is how it keeps an eagle eye on everything happening in your network, sets up specific rules for who can access what, and basically builds virtual walls between different parts of your system. So, when the holiday shopping chaos hits, businesses can breathe easier knowing their own and their customers’ data is not just “VPN secure,” but actually secure and truly locked down.”
DeeDee Kato, Vice President of Corporate Marketing, Foxit:
“PDFs are oftentimes the unsung heroes, the workhorses in the background, quietly enabling businesses to streamline communication, enhance accessibility, and ensure consistency. Certainly, on Black Friday and Cyber Monday this is true — as the modest PDF makes it possible for retailers/e-tailers to better manage and roll-out large-scale promotions, expedite customer communications, and ensure operational efficiency. From product catalogs, gift cards, and digital coupons to receipts, shipping confirmations, and return policies, PDFs enable businesses to provide customers with clear, consistent, easily accessible and downloadable information across devices.
My advice for retailers/e-tailers at this make-or-break time of year is to make sure they are able to make the most of PDFs during these shopping days. They must choose a PDF solution that optimizes PDFs for mobile and web viewing to accommodate customers browsing on various devices. They must also have the ability to compress promotions, order summaries, gift guides, etc. for faster download speeds without compromising readability, reducing bounce rates during peak traffic. And, last but certainly not least, retailers/e-tailors much organize PDFs logically – with clear filenames and well-placed links to enhance the customer experience – especially during high-stress moments when users need quick access to coupons or order details.
Of course, lets not forget the security is essential on Black Friday and Cyber Monday – yes, especially for PDFs. They can become a doorway for phishing and fraud. Retailers/e-tailers must employ PDF solutions that allow for password protection and encryption, and even secure digital signatures – to protect not only their customers personal information, but their employees’ as well.
So to retailers/e-tailers this year, I say, make PDF efficiency and security your mantra. In doing so you will deliver premium experience for your customers and employees – when it matters most.”
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This entry was posted on November 7, 2024 at 8:52 am and is filed under Commentary with tags DH2i, Foxit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.