Elon Musk woke up to the news that one of the UK’s biggest newspapers The Guardian won’t be posting on Twitter anymore. And they didn’t pull any punches when they explained why:
We wanted to let readers know that we will no longer post on any official Guardian editorial accounts on the social media site X (formerly Twitter). We think that the benefits of being on X are now outweighed by the negatives and that resources could be better used promoting our journalism elsewhere.
This is something we have been considering for a while given the often disturbing content promoted or found on the platform, including far-right conspiracy theories and racism. The US presidential election campaign served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse.
X users will still be able to share our articles, and the nature of live news reporting means we will still occasionally embed content from X within our article pages.
That’s a pretty damming indictment of Twitter under Elon Musk. But not surprising as it is 100% true. The real question is if he will care. I think he does, but not for the reason you think. He may see The Guardian leaving as him winning against “legacy media” or “the woke mind virus” or whatever catchphrase that he’s using at the moment. Thus he will keep doing whatever he thinks will achieve the same result with other media outlets that he doesn’t like. Assuming that the don’t follow The Guardian out the door.
Oh yeah. In case you want an alternate place to get your fix of The Guardian, you can head over to their website. And perhaps even throw them a couple of bucks to support what they’re doing.
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This entry was posted on November 13, 2024 at 8:47 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed.
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The Guardian Newspaper Will No Longer Post On Twitter…. But Does Elon Musk Care?
Elon Musk woke up to the news that one of the UK’s biggest newspapers The Guardian won’t be posting on Twitter anymore. And they didn’t pull any punches when they explained why:
We wanted to let readers know that we will no longer post on any official Guardian editorial accounts on the social media site X (formerly Twitter). We think that the benefits of being on X are now outweighed by the negatives and that resources could be better used promoting our journalism elsewhere.
This is something we have been considering for a while given the often disturbing content promoted or found on the platform, including far-right conspiracy theories and racism. The US presidential election campaign served only to underline what we have considered for a long time: that X is a toxic media platform and that its owner, Elon Musk, has been able to use its influence to shape political discourse.
X users will still be able to share our articles, and the nature of live news reporting means we will still occasionally embed content from X within our article pages.
That’s a pretty damming indictment of Twitter under Elon Musk. But not surprising as it is 100% true. The real question is if he will care. I think he does, but not for the reason you think. He may see The Guardian leaving as him winning against “legacy media” or “the woke mind virus” or whatever catchphrase that he’s using at the moment. Thus he will keep doing whatever he thinks will achieve the same result with other media outlets that he doesn’t like. Assuming that the don’t follow The Guardian out the door.
Oh yeah. In case you want an alternate place to get your fix of The Guardian, you can head over to their website. And perhaps even throw them a couple of bucks to support what they’re doing.
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This entry was posted on November 13, 2024 at 8:47 am and is filed under Commentary with tags Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.