As we look toward 2025, marketing and technology are converging in transformative ways. Evan Reiss, VP, Head of Marketing at Foxit, has shared his bold predictions for the future of marketing. They are as follows:
“In 2025, I predict that over 70% of new marketing projects will include collaboration with IT. Marketing is now heavily focused on data, driven by event-level granularity and behavioral data points, and all successful marketing projects in 2025 will include a data component. I also expect to see the first AI agent applied to a company’s brand control and creative, managing social media posts and eventually the entire communication and voice strategy from end to end. These AI brand agents will use structured brand and creative data to maintain a consistent tone of voice and standard for the brand across all channels, including social media.
Additionally, I predict that 35% of brands will leverage Guardian AIs to manage their creative identity and ensure brand standards are upheld. These Guardian AIs will work alongside other AI systems to produce content that aligns with brand guidelines, and new marketing roles will emerge to manage these Guardian AIs across a brand’s portfolio.
Personalization will also shift towards AI-driven models that go beyond basic rule-based segmentation. AI will identify key customer touchpoints, informed by a customer’s journey leading up to that point, and manage personalized experiences tailored to each customer. As a result, advertising is about to get a lot easier and require fewer constraints for media buying teams.
Finally, I expect authenticity and transparency to become top priorities for 85% of brands in 2025. Brands are going to try harder than ever to be authentic because negative customer experiences and bad press will get picked up and exposed by AI models faster than previous years. AI will expose inauthentic businesses with poor ethical practices and put corporations at risk. Transparent, reliable brands will win in 2025.”
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This entry was posted on December 15, 2024 at 8:55 am and is filed under Commentary with tags Foxit. You can follow any responses to this entry through the RSS 2.0 feed.
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Foxit’s Evan Reiss Reveals Bold 2025 Marketing Predictions
As we look toward 2025, marketing and technology are converging in transformative ways. Evan Reiss, VP, Head of Marketing at Foxit, has shared his bold predictions for the future of marketing. They are as follows:
“In 2025, I predict that over 70% of new marketing projects will include collaboration with IT. Marketing is now heavily focused on data, driven by event-level granularity and behavioral data points, and all successful marketing projects in 2025 will include a data component. I also expect to see the first AI agent applied to a company’s brand control and creative, managing social media posts and eventually the entire communication and voice strategy from end to end. These AI brand agents will use structured brand and creative data to maintain a consistent tone of voice and standard for the brand across all channels, including social media.
Additionally, I predict that 35% of brands will leverage Guardian AIs to manage their creative identity and ensure brand standards are upheld. These Guardian AIs will work alongside other AI systems to produce content that aligns with brand guidelines, and new marketing roles will emerge to manage these Guardian AIs across a brand’s portfolio.
Personalization will also shift towards AI-driven models that go beyond basic rule-based segmentation. AI will identify key customer touchpoints, informed by a customer’s journey leading up to that point, and manage personalized experiences tailored to each customer. As a result, advertising is about to get a lot easier and require fewer constraints for media buying teams.
Finally, I expect authenticity and transparency to become top priorities for 85% of brands in 2025. Brands are going to try harder than ever to be authentic because negative customer experiences and bad press will get picked up and exposed by AI models faster than previous years. AI will expose inauthentic businesses with poor ethical practices and put corporations at risk. Transparent, reliable brands will win in 2025.”
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This entry was posted on December 15, 2024 at 8:55 am and is filed under Commentary with tags Foxit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.