Deepfake Research: How Easy Is It to Scam Individuals?

There’s some new research which was done by the WizCase team exploring how easy it is to create live deepfake videos and hopefully understand this technology’s potential societal impacts. 

Key findings at a glance: 

  • In the current environment, anyone with the time and patience to learn basic Python coding, along with slightly above-average hardware can create deepfakes independently
  • From the results of their experiment, they were successful in deceiving targets despite both noticing minor anomalies during the video call, and remarked that the issues observed in the video or audio were related to connection problems. 
  • According to data aggregated by Carnegie Mellon University, there was a “nearly five-fold increase” in deepfake incidents from 2022 to 2023
  • Deepfake data is highly disproportionate to the recorded 32% increase in reported overall artificial intelligence (AI) controversies in the same period, suggesting that deepfakes are spreading at a more rapid pace than other AI tech.

While deepfake detection tools are continuously being designed and improved, there’s no telling whether the pace of development for that technology can keep pace with deepfake creation software. As such, users need to remain vigilant of the media they consume, as well as the way they interact with friends, family, and colleagues online. 

You can access their report here: https://www.wizcase.com/blog/deepfake-scam-research/

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