Issues With Fitbit Devices Costs The Company A Measly $12 Million

You might recall that Fitbit had a bunch of devices that burned people a few years ago which forced a recall. Fast forward to today and those devices have cost Fitbit…. Wait for it….. $12 million:

Google-owned Fitbit has agreed to pay a $12.25 million civil penalty for failing to alert consumers that its Ionic smartwatches could overheat and cause burns, federal regulators said Thursday.

In addition to the $12.25 million civil penalty, the settlement agreement requires Fitbit to maintain internal controls and procedures designed to ensure compliance with the Consumer Product Safety Act (CPSA), including enhancements made to its compliance program.

You know, that’s not a whole lot of money given that Fitbit is owned by Google and Google has more cash than some countries. This fine is pretty much a rounding error for them and won’t serve as any sort of deterrent as far as I am concerned. But then again, some punishment is better than nothing.

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