Brilliant marketers are still buried in dashboards, spending more time on reports and clicks than on strategy and creativity. Epiminds was created to solve this problem. The company, founded by Swedish entrepreneurs Elias Malm and Mo Elkhidir, today announced its public launch from stealth alongside $6.6 million in funding led by Lightspeed Venture Partners with participation from EWOR, Entourage, and high-profile angels including the former CMO of Booking.com. In just twelve weeks from ideation, Epiminds already signed major agencies that manage over 240 brands in their platform.
Agencies today are squeezed from both sides: clients demand more transparency, faster reporting, and measurable ROI – all with smaller budgets. Inside agency walls, insights are scattered across platforms, making decisions slow or reliant on gut instinct, while the rapid rise of AI creates uncertainty about which tools to adopt and how to scale capacity sustainably. The traditional fixes – hiring more specialists, layering on dashboards and optimizers, or making reactive choices once problems surface – only raise costs and complexity without solving the underlying inefficiency. Worse, they don’t prepare agencies for where the future of marketing is heading. Epiminds solves each of these problems, and more.
The company creates advanced multi-agent AI systems that agencies can train and evolve over time. At the core is Lucy, an AI marketing manager that leads a dynamic team of more than 20 specialized agents working together across reporting, optimizations, budget pacing, bidding and creatives. Agencies can onboard a client in less than 30 seconds and instantly get an AI-powered marketing team capable of running campaigns from A to Z. Lucy and her team doesn’t just surface insights but executes them, learns each agency’s playbooks, and proactively monitors accounts to flag risks before they hurt performance.
“Marketers are under more pressure than ever to do more with less ,” said Mo Elkhidir, Co-Founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.”
The vision was born out of the founders’ own frustrations. Malm, who ran an agency and later worked at Google leading agency partnerships across the Nordics, saw firsthand how talented teams were stuck in inefficient processes. Elkhidir, a Sudanese-born machine learning expert who led technical teams at Spotify and Kry, spent years researching multi-agent systems, teaching AI agents to collaborate to solve complex tasks. The spark came during a weekend project simulating Sweden’s 10.8 million citizens in AI, each with hundreds of attributes. When they discovered that 23,400 of them were marketers, the idea crystallized: an AI-powered marketing workforce that could free real marketers to focus on strategy and creative impact.
The impact is already visible. Agencies using Epiminds report faster onboarding, better performance, less wasted spend, and teams that can shift focus back to creativity and strategy. The dynamic multi-agent system seamlessly handles everything from everyday tasks like reporting and pacing to advanced capabilities such as audits, creative analysis, competitive insights, and strategic planning. By connecting insights to action across platforms, Lucy enables a 10x increase in output without adding headcount.
The timing is crucial in filling a big market gap. Legacy dashboards and optimization tools remain siloed, requiring heavy manual work. Point AI tools solve one-off problems but fail to orchestrate the bigger picture. Epiminds’ multi-agent approach creates an integrated, adaptive system that continuously learns and improves.
After just twelve weeks of joining EWOR, which has a a 0.1% application success rate, Epiminds signed major agencies managing over 240 brands on their platform.
Looking ahead, Epiminds plans to expand Lucy’s capabilities across more integrations, increase level of autonomy, and self-improving capabilities. Each new feature strengthens the entire system, creating a network effect where every agency benefits from smarter, more capable AI.
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This entry was posted on October 14, 2025 at 11:48 am and is filed under Commentary with tags Epiminds. You can follow any responses to this entry through the RSS 2.0 feed.
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Google and Spotify alumni launch Epiminds with $6.6M to build marketing teams for the AI era
Brilliant marketers are still buried in dashboards, spending more time on reports and clicks than on strategy and creativity. Epiminds was created to solve this problem. The company, founded by Swedish entrepreneurs Elias Malm and Mo Elkhidir, today announced its public launch from stealth alongside $6.6 million in funding led by Lightspeed Venture Partners with participation from EWOR, Entourage, and high-profile angels including the former CMO of Booking.com. In just twelve weeks from ideation, Epiminds already signed major agencies that manage over 240 brands in their platform.
Agencies today are squeezed from both sides: clients demand more transparency, faster reporting, and measurable ROI – all with smaller budgets. Inside agency walls, insights are scattered across platforms, making decisions slow or reliant on gut instinct, while the rapid rise of AI creates uncertainty about which tools to adopt and how to scale capacity sustainably. The traditional fixes – hiring more specialists, layering on dashboards and optimizers, or making reactive choices once problems surface – only raise costs and complexity without solving the underlying inefficiency. Worse, they don’t prepare agencies for where the future of marketing is heading. Epiminds solves each of these problems, and more.
The company creates advanced multi-agent AI systems that agencies can train and evolve over time. At the core is Lucy, an AI marketing manager that leads a dynamic team of more than 20 specialized agents working together across reporting, optimizations, budget pacing, bidding and creatives. Agencies can onboard a client in less than 30 seconds and instantly get an AI-powered marketing team capable of running campaigns from A to Z. Lucy and her team doesn’t just surface insights but executes them, learns each agency’s playbooks, and proactively monitors accounts to flag risks before they hurt performance.
“Marketers are under more pressure than ever to do more with less ,” said Mo Elkhidir, Co-Founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.”
The vision was born out of the founders’ own frustrations. Malm, who ran an agency and later worked at Google leading agency partnerships across the Nordics, saw firsthand how talented teams were stuck in inefficient processes. Elkhidir, a Sudanese-born machine learning expert who led technical teams at Spotify and Kry, spent years researching multi-agent systems, teaching AI agents to collaborate to solve complex tasks. The spark came during a weekend project simulating Sweden’s 10.8 million citizens in AI, each with hundreds of attributes. When they discovered that 23,400 of them were marketers, the idea crystallized: an AI-powered marketing workforce that could free real marketers to focus on strategy and creative impact.
The impact is already visible. Agencies using Epiminds report faster onboarding, better performance, less wasted spend, and teams that can shift focus back to creativity and strategy. The dynamic multi-agent system seamlessly handles everything from everyday tasks like reporting and pacing to advanced capabilities such as audits, creative analysis, competitive insights, and strategic planning. By connecting insights to action across platforms, Lucy enables a 10x increase in output without adding headcount.
The timing is crucial in filling a big market gap. Legacy dashboards and optimization tools remain siloed, requiring heavy manual work. Point AI tools solve one-off problems but fail to orchestrate the bigger picture. Epiminds’ multi-agent approach creates an integrated, adaptive system that continuously learns and improves.
After just twelve weeks of joining EWOR, which has a a 0.1% application success rate, Epiminds signed major agencies managing over 240 brands on their platform.
Looking ahead, Epiminds plans to expand Lucy’s capabilities across more integrations, increase level of autonomy, and self-improving capabilities. Each new feature strengthens the entire system, creating a network effect where every agency benefits from smarter, more capable AI.
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This entry was posted on October 14, 2025 at 11:48 am and is filed under Commentary with tags Epiminds. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.