The Business of Travel and Culture at 35,000 ft. Just Leveled Up Thanks To Qatar Airways
Qatar Airways has unveiled a first-of-its-kind global partnership with GRAMMY-Award winning artist, entrepreneur, and cultural visionary Swizz Beatz, founder of the prestigious art collective The Dean Collection. Together, they introduced The Qatar Airways “Creative 100,” a bold new platform celebrating and connecting the world’s most influential and inspiring creatives shaping global culture today.
The announcement took place during Art Basel Paris, where Qatar Airways serves as a Premium Partner, marking the beginning of a multi-year collaboration that unites art, travel, and innovation under one creative movement.
A global movement for creativity, each year, the “Creative 100” will spotlight 100 visionaries whose work transcends borders and inspires progress across art, design, music, fashion, sport, and technology.
The first creatives announced are: Black Coffee, the GRAMMY-Award winning South African DJ and producer; Miles Chamley-Watson, Olympic fencing champion and style innovator; Kristian Teär, CEO of Danish high-end electronics company Bang & Olufsen; Yoon Ahn, American fashion designer, co-founder of AMBUSH; Jewelry Director for Dior Homme; and Flavio Manzoni, Ferrari’s Chief Design Officer.
From the world of art, honorees include Kennedy Yanko, a sculptor known for fusing salvaged metal with paint skin, and Patrick Eugene, a visual artist whose work explores identity, culture, and the human experience.
A flagship gala will be held in Doha in February 2026 during Art Basel Doha, where the first inductees will be officially honored and the full list of the “Creative 100” revealed. Throughout the year, the initiative will activate at Art Basel’s global events in Paris, Miami, Hong Kong, and Basel, transforming Qatar Airways’ worldwide network into a cultural bridge connecting creative communities across continents.
A Transformational Partnership This collaboration marks the first time an airline has partnered directly with a global artist and creative entrepreneur to develop a long-term cultural platform. Through this partnership, Qatar Airways and Swizz Beatz will reimagine how creativity travels, transforming global movement into cultural exchange and storytelling that inspires.
Key experiences will include:
Flagship galas and cultural activations hosted by Qatar Airways and The Dean Collection in Doha and at Art Basel events worldwide.
Collaborative projects across art, music, design, and sport that include limited-edition merchandise to creative in-flight experiences and special aircraft liveries.
Exclusive access for Qatar Airways Privilege Club members to attend private masterclasses, cultural events, and behind-the-scenes sessions with inductees.
A Digital Home for Global Creativity Qatar Airways will also debut a dedicated digital hub for The “Creative 100,” featuring films, interviews, podcasts, and curated city guides shaped by the voices of these global creators. The interactive platform will span six content pillars: Art & Design, Music & Performance, Fashion & Style, Film & Entertainment, Sport & Influence, and Innovation & Ideas spotlighting the people and places fueling creative progress worldwide.
Users will be able to explore a rotating map of inductees’ home cities and inspirations, along with artist profiles, imagery, short films, and personal travel stories. Exclusive Privilege Club member content will include extended interviews, masterclasses, and event invitations.
The partnership will lend its impact to the Qatar Airways passenger journey through bespoke merchandise and immersive onboard experiences. As the first expression of creativity from the Qatar Airways “Creative 100,” the two collaborative forces revealed renderings of a special-edition Formula 1® livery, celebrating the airline’s role as Global Airline Partner. An additional livery commemorating Qatar Airways’ partnership with the FIFA World Cup 2026™ will be revealed at a later stage.
This entry was posted on October 24, 2025 at 1:07 pm and is filed under Commentary with tags Qatar Airways. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
The Business of Travel and Culture at 35,000 ft. Just Leveled Up Thanks To Qatar Airways
Qatar Airways has unveiled a first-of-its-kind global partnership with GRAMMY-Award winning artist, entrepreneur, and cultural visionary Swizz Beatz, founder of the prestigious art collective The Dean Collection. Together, they introduced The Qatar Airways “Creative 100,” a bold new platform celebrating and connecting the world’s most influential and inspiring creatives shaping global culture today.
The announcement took place during Art Basel Paris, where Qatar Airways serves as a Premium Partner, marking the beginning of a multi-year collaboration that unites art, travel, and innovation under one creative movement.
A global movement for creativity, each year, the “Creative 100” will spotlight 100 visionaries whose work transcends borders and inspires progress across art, design, music, fashion, sport, and technology.
The first creatives announced are: Black Coffee, the GRAMMY-Award winning South African DJ and producer; Miles Chamley-Watson, Olympic fencing champion and style innovator; Kristian Teär, CEO of Danish high-end electronics company Bang & Olufsen; Yoon Ahn, American fashion designer, co-founder of AMBUSH; Jewelry Director for Dior Homme; and Flavio Manzoni, Ferrari’s Chief Design Officer.
From the world of art, honorees include Kennedy Yanko, a sculptor known for fusing salvaged metal with paint skin, and Patrick Eugene, a visual artist whose work explores identity, culture, and the human experience.
A flagship gala will be held in Doha in February 2026 during Art Basel Doha, where the first inductees will be officially honored and the full list of the “Creative 100” revealed. Throughout the year, the initiative will activate at Art Basel’s global events in Paris, Miami, Hong Kong, and Basel, transforming Qatar Airways’ worldwide network into a cultural bridge connecting creative communities across continents.
A Transformational Partnership This collaboration marks the first time an airline has partnered directly with a global artist and creative entrepreneur to develop a long-term cultural platform. Through this partnership, Qatar Airways and Swizz Beatz will reimagine how creativity travels, transforming global movement into cultural exchange and storytelling that inspires.
Key experiences will include:
A Digital Home for Global Creativity Qatar Airways will also debut a dedicated digital hub for The “Creative 100,” featuring films, interviews, podcasts, and curated city guides shaped by the voices of these global creators. The interactive platform will span six content pillars: Art & Design, Music & Performance, Fashion & Style, Film & Entertainment, Sport & Influence, and Innovation & Ideas spotlighting the people and places fueling creative progress worldwide.
Users will be able to explore a rotating map of inductees’ home cities and inspirations, along with artist profiles, imagery, short films, and personal travel stories. Exclusive Privilege Club member content will include extended interviews, masterclasses, and event invitations.
The partnership will lend its impact to the Qatar Airways passenger journey through bespoke merchandise and immersive onboard experiences. As the first expression of creativity from the Qatar Airways “Creative 100,” the two collaborative forces revealed renderings of a special-edition Formula 1® livery, celebrating the airline’s role as Global Airline Partner. An additional livery commemorating Qatar Airways’ partnership with the FIFA World Cup 2026™ will be revealed at a later stage.
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This entry was posted on October 24, 2025 at 1:07 pm and is filed under Commentary with tags Qatar Airways. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.