The Media Trust Expands Digital Trust and Safety Solutions with Microsoft Owned and Operated Publishers

The Media Trust today announced its technology and team helping strengthen trust and safety across Microsoft’s advertising ecosystem.

Through this collaboration, The Media Trust will provide critical global threat detection and real-time mitigation solutions to enhance Microsoft’s ability to protect users of its owned and operated publishers from malware, redirects, cloaked ads, and other malicious activities that can undermine user experience and disrupt digital revenue. This collaboration will enhance Microsoft’s ability to deliver a secure, high-quality advertising environment for consumers and partners worldwide.

The Media Trust will utilize its proprietary AI detection, global infrastructure, and malware team visibility across other partner inventory to identify and eliminate threats at the source, ensuring protection without unnecessarily disrupting legitimate advertiser revenue. TMT’s global infrastructure, advanced emulation technology, and expert malware analysis teams provide the scale and precision needed to meet the complex challenges of modern ad ecosystems.

This collaboration reflects The Media Trust’s continued leadership in digital trust, helping global brands, platforms, and agencies safeguard their users and revenue through a cleaner, more transparent advertising ecosystem.

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