Microsoft To Open Retail Stores…. Good Luck With That

I guess Microsoft chair thrower CEO Steve Ballmer must have a case of Apple Envy. I say that because according to CNET, Microsoft is going to be opening Retail Stores for its wares:

Without detailing the plans, Microsoft said it has hired David Porter, a 25-year Wal-Mart veteran, to lead the effort. Sources say that Porter’s mission will be to develop the company’s retail plans and that the effort is likely to start small with just a few locations.

Porter, who will start next week, will report to Microsoft COO Kevin Turner, also a Wal-Mart veteran. Most recently, Porter was at DreamWorks Animation, heading that company’s product distribution effort.

I think that Microsoft is missing something. Apple Stores are cool and people want to be seen in them. They’ve even been rated as the best place to get laid. I doubt that Microsoft Stores are going to have that vibe. Not to mention the fact that Microsoft is a software company. Apple actually sells hardware and software, so they have an end to end solution. But I’m sure that much like the Cylons, they have a plan. We’ll see how well it works out for them.

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