Adobe must have looked at this announcement with some amount of fear. The news has hit the wires that H.264 has become royalty free:
MPEG LA announced today that its AVC Patent Portfolio License will continue not to charge royalties for Internet Video that is free to end users (known as “Internet Broadcast AVC Video”) during the entire life of this License. MPEG LA previously announced it would not charge royalties for such video through December 31, 2015 (see http://www.mpegla.com/Lists/MPEG%20LA%20News%20List/Attachments/226/n-10-02-02.pdf), and today’s announcement makes clear that royalties will continue not to be charged for such video beyond that time. Products and services other than Internet Broadcast AVC Video continue to be royalty-bearing.
The main stumbling block to ditching Flash was the uncertain licensing future of the H.264 standard. That’s now been removed. Sites like YouTube will never be charged for playing videos which makes H.264 VERY attractive to web developers. So you can bet that two things will happen. First, browsers will rush to support H.264 (and I’m looking at you Firefox and IE when I say that). Second, Flash is never going to be seeing the light of day on any of those iDevices as there’s officially no incentive for Apple to hook up with Adobe on Flash.
Adobe, you have a problem.
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This entry was posted on August 26, 2010 at 7:22 pm and is filed under Commentary with tags Adobe, Flash. You can follow any responses to this entry through the RSS 2.0 feed.
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Another Nail In The Coffin Of Flash…. H.264 Is Now Royalty Free
Adobe must have looked at this announcement with some amount of fear. The news has hit the wires that H.264 has become royalty free:
MPEG LA announced today that its AVC Patent Portfolio License will continue not to charge royalties for Internet Video that is free to end users (known as “Internet Broadcast AVC Video”) during the entire life of this License. MPEG LA previously announced it would not charge royalties for such video through December 31, 2015 (see http://www.mpegla.com/Lists/MPEG%20LA%20News%20List/Attachments/226/n-10-02-02.pdf), and today’s announcement makes clear that royalties will continue not to be charged for such video beyond that time. Products and services other than Internet Broadcast AVC Video continue to be royalty-bearing.
The main stumbling block to ditching Flash was the uncertain licensing future of the H.264 standard. That’s now been removed. Sites like YouTube will never be charged for playing videos which makes H.264 VERY attractive to web developers. So you can bet that two things will happen. First, browsers will rush to support H.264 (and I’m looking at you Firefox and IE when I say that). Second, Flash is never going to be seeing the light of day on any of those iDevices as there’s officially no incentive for Apple to hook up with Adobe on Flash.
Adobe, you have a problem.
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This entry was posted on August 26, 2010 at 7:22 pm and is filed under Commentary with tags Adobe, Flash. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.