Sony Ericsson Introduces Cedar, A GreenHeart Handset

The title might confuse you, but stick with me. Sony sent me a press release today that announced a new handset that will be available for Fido users:

With Sony Ericsson Cedar™, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio of products.

“Sony Ericsson Cedar™ is ideal for consumers who are looking for the perfect balance between a business and social device.” said Peter Farmer, Head of Marketing for North America, Sony Ericsson. “Featuring a port for easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™ phone which enables consumers to easily connect to their various communities whether it’s for work, fun or play.”

And what about that GreenHeart thing? Here’s what Sony Ericsson said:

In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features various green credentials such as post consumer recycled plastics, a lower power consumption charger, an e-manual, waterborne paint and compact packaging compared to previous packaging.

That’s cool. But I bet you want the specs. Here they are:

•           Widget Manager 2.0 allows easy access to your favourite social network and applications
•           Social network applications – Facebook™, Twitter™ and MySpace™
•           Keep contacts close – hassle-free phone book transfer and web backup
•           Stay organised with calendar, phone book, email
•           Fast browsing with 3G and direct access to the web browser
•           EAS Push email and modem connectivity
•           Connect your headphones on the 3.5mm jack and enjoy music, video on the go.
•           Capture the moment with the 2MP camera and send it by MMS
•           Human curvature design – fits into the palm of the hand
•           GreenHeart™ – for a greener choice

The price? $10 at Fido with the usual two year ball and chain contract or $110 for the commitment phobic. More details at

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