A new mobility report [Warning: PDF] published by Ericsson this week shows that mobile networks continues to grow at an impressive rate worldwide. While voice calls remain a cornerstone of most mobile operators’ service offerings, it is data growth, driven by the uptake of smart devices and apps, which is having the most significant impact on networks globally. The growing availability of mobile broadband has raised user expectations of mobile network quality in order to provide sufficient speed to run apps anywhere and anytime.
Here are some key findings:
- Global mobile penetration reached 91% in Q3 2012 and mobile subscriptions now total around 6.4 billion.
- 54% of people who use social forums or chats while watching video and TV say they do so using a smartphone.
- The growth of smartphones has been tremendous fuelled by users growing appetite for internet access and for using apps.
- The advertisements in the free version of an app lead to higher data volumes and an increased number of requests to access the network. This traffic could exceed the cost of the premium version of the app.
- The advertisements in the free version of an app increased battery consumption by 25% compared with the premium version.
- Approximately 40% of all mobile phones sold in Q3 2012 were smartphones
This shows jut how ubiquitous smartphones have become across the world. I’d take a look at the report as it was really enlightening.
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This entry was posted on November 24, 2012 at 8:47 am and is filed under Commentary with tags Mobile Networks, Smartphone. You can follow any responses to this entry through the RSS 2.0 feed.
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Report Shows That Mobile Networks Grow At A Staggering Rate
A new mobility report [Warning: PDF] published by Ericsson this week shows that mobile networks continues to grow at an impressive rate worldwide. While voice calls remain a cornerstone of most mobile operators’ service offerings, it is data growth, driven by the uptake of smart devices and apps, which is having the most significant impact on networks globally. The growing availability of mobile broadband has raised user expectations of mobile network quality in order to provide sufficient speed to run apps anywhere and anytime.
Here are some key findings:
This shows jut how ubiquitous smartphones have become across the world. I’d take a look at the report as it was really enlightening.
Share this:
Like this:
Related
This entry was posted on November 24, 2012 at 8:47 am and is filed under Commentary with tags Mobile Networks, Smartphone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.