Here’s a scenario: You buy a car and weeks or months later you want to add a feature. Well, you’re out of luck. Right? Perhaps not if the feature in question is a factory navigation system. Chrysler via their Uconnect group now has a feature where you can add navigation functions AFTER the time of purchase:
“Sometimes customers don’t realize what they want until they need it,” says Marios Zenios, Vice President-Uconnect Systems and Services. “That’s fine. We can help. With dealer-activated navigation, we are adopting a ‘no-customer-left-behind’ attitude.”
Because the necessary hardware is already resident in the vehicle, dealer-activated navigation affords a major convenience over portable devices, which create clutter and require charging or smartphone data plans – or both.
Dealer-activated navigation boasts the same map data as pre-ordered systems, including:
- Points of interest
- Junction views
- Lane guidance
- Intersection zoom
- Trip programming
In addition, dealer-activated navigation features turn-by-turn audio instructions to further encourage drivers to keep their focus on the task at hand – driving.
The dealer-activated navigation will be initially available on the 2013 Ram 1500 full-size pickup, SRT Viper and the 2014 Fiat 500L. I imagine that it will spread to other vehicles as well. This is an excellent move by Chrysler and gives them a key point that sets them apart from the rest.
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This entry was posted on January 9, 2013 at 9:56 pm and is filed under Commentary with tags Chrysler. You can follow any responses to this entry through the RSS 2.0 feed.
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Chrysler Uconnect Group Launches Industry-First Dealer-Activated Navigation System
Here’s a scenario: You buy a car and weeks or months later you want to add a feature. Well, you’re out of luck. Right? Perhaps not if the feature in question is a factory navigation system. Chrysler via their Uconnect group now has a feature where you can add navigation functions AFTER the time of purchase:
“Sometimes customers don’t realize what they want until they need it,” says Marios Zenios, Vice President-Uconnect Systems and Services. “That’s fine. We can help. With dealer-activated navigation, we are adopting a ‘no-customer-left-behind’ attitude.”
Because the necessary hardware is already resident in the vehicle, dealer-activated navigation affords a major convenience over portable devices, which create clutter and require charging or smartphone data plans – or both.
Dealer-activated navigation boasts the same map data as pre-ordered systems, including:
In addition, dealer-activated navigation features turn-by-turn audio instructions to further encourage drivers to keep their focus on the task at hand – driving.
The dealer-activated navigation will be initially available on the 2013 Ram 1500 full-size pickup, SRT Viper and the 2014 Fiat 500L. I imagine that it will spread to other vehicles as well. This is an excellent move by Chrysler and gives them a key point that sets them apart from the rest.
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This entry was posted on January 9, 2013 at 9:56 pm and is filed under Commentary with tags Chrysler. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.