Hey IT Nerd! What Did You Think Of The BlackBerry 10 Launch?

Here’s my thoughts. I’ll start with the bad:

  1. What genius at RIM BlackBerry thought it was a good idea to have the Z10 version available relatively quickly in Canada and the UK, but to delay the availably of said phone in the US which is a huge market for smartphones for weeks? That seems like a #fail to me. 
  2. The keyboard based Q10 is due to be available in March or April. Every single BlackBerry user that I spoke to wants a keyboard based BlackBerry now. They perceive it to be catering to the iPhone crowd rather than to die-hard Blackberry users who have resisted defecting to another smartphone because they want a new BlackBerry with a keyboard. #fail.
  3. BlackBerry touted 75,000 apps available for this new platform. That sounds like a lot until you consider that Apple and Android each have at least 10 times that number of apps. That’s important because it’s apps that sell smartphones. At least one of those apps is Angry Birds. But not Instagram or Netflix to name two apps that are strangely absent from the BlackBerry 10 app lineup.
  4. Alicia Keys now promoting BlackBerry devices? I don’t get it. I guess they’re trying to make themselves hip and cool with the kiddies who are buying S3’s and iPhones. Keep in mind that she was tweeting from an iPhone as recently as last week. Not to mention she’s a major Instagram user as well, which you can’t do on a BlackBerry. You have to wonder how genuine this switch to BlackBerry is.

So it sounds like it’s all doom and gloom. It’s not really. The upside is that the BlackBerry 10 OS is solid. True multitasking and a cutting edge user interface fronts hardware that is everything that the iPhone is not, which is open and expandable. The question is if that’s enough to put BlackBerry back into the game?

I would say that it may stop the bleeding, but I am not yet convinced that this will make BlackBerry a top 3 smartphone maker again. I may be wrong, but I don’t think so. My gut says BlackBerry’s best days are behind them.

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