This is getting very interesting. Jefferies & Co.’s Peter Misek came out with a report that return rates of the Z10 aren’t really all that bad:
In Hong Kong/China and Singapore, the tone and commentary was materially better than we expected. In Singapore, commentary also highlighted how strong Indonesia was doing and noted major lineups of a 1,000+ at launch. Overall, we believe overall sell-through data is holding steady and Q10 pre-sales seem to be very strong in the business channel. We believe product launches for the next two quarters combined with steady sell through and low expectations set up for a material short squeeze […] Our anecdotal U.S. discussions contradict recent allegations that Z10 returns are exceeding sales. Overall, our checks indicate typical return rates. Of the few phones that were returned, the only main commonality we found is that buyers thought the Z10 had a keyboard. As it does not, they returned it and will buy the Q10 instead.
So, is this fact, or is the report by Detwiler Fenton correct? Good question. I don’t have an answer for that, but it’s likely going to be found in their upcoming quarterly results. Something else to consider: If things are better than what Detwiler Fenton says, why not sue rather than call for an investigation? That’s a question I’d like answered.
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This entry was posted on April 18, 2013 at 7:20 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed.
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Analyst Says BlackBerry Return Rates Aren’t That High
This is getting very interesting. Jefferies & Co.’s Peter Misek came out with a report that return rates of the Z10 aren’t really all that bad:
In Hong Kong/China and Singapore, the tone and commentary was materially better than we expected. In Singapore, commentary also highlighted how strong Indonesia was doing and noted major lineups of a 1,000+ at launch. Overall, we believe overall sell-through data is holding steady and Q10 pre-sales seem to be very strong in the business channel. We believe product launches for the next two quarters combined with steady sell through and low expectations set up for a material short squeeze […] Our anecdotal U.S. discussions contradict recent allegations that Z10 returns are exceeding sales. Overall, our checks indicate typical return rates. Of the few phones that were returned, the only main commonality we found is that buyers thought the Z10 had a keyboard. As it does not, they returned it and will buy the Q10 instead.
So, is this fact, or is the report by Detwiler Fenton correct? Good question. I don’t have an answer for that, but it’s likely going to be found in their upcoming quarterly results. Something else to consider: If things are better than what Detwiler Fenton says, why not sue rather than call for an investigation? That’s a question I’d like answered.
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This entry was posted on April 18, 2013 at 7:20 am and is filed under Commentary with tags BlackBerry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.