When you as a company try to evolve or change, you risk a backlash of some sort. Just ask Coke. When they tried to evolve Coke with “New Coke,” no amount of marketing could save them. Thus they had to bring back “Coke Classic” which then became Coke. Windows 8 is quickly becoming known as “New Coke” as is evidenced by this:
Richard Doherty, analyst at tech research firm Envisioneering, said: “This is like New Coke, going on for seven months – only Coke listened better.” Coca-Cola dropped its New Coke formula in response to a consumer backlash less than three months after launch.
Well if you’re Microsoft that’s a problem. Thus, that’s why that Windows 8 could be considered a failure.
Is this fixable? Yes. Microsoft needs to change course on the Metro interface yesterday. It sounds Microsoft may not be getting the message:
Pressure has been building for Windows 8 PCs to launch the familiar desktop view when turned on – and to bring back the “start” button featured in the lower left corner of the screen in previous releases.
Microsoft has also admitted to a range of other slips with the launch of Windows 8, including failing to do enough to train retail staff and educate potential customers about the new software, as well as not focusing all of its financial incentives behind the touchscreen PCs that show off Windows 8 to best advantage. “It’s very clear we could and should have done more,” Ms Reller said.
Despite the slips, she said that Microsoft continued to view the software as suitable for both PCs and tablets and that “customer satisfaction with Windows 8 with touch is strong”.
So, seeing as Microsoft bungled Vista but redeemed themselves with Windows 7, they really do not have a lot of rope when it comes to Windows 8. If they don’t mitigate this quickly, this will go from being a disaster to being a extinction event for the company.
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This entry was posted on May 11, 2013 at 2:15 pm and is filed under Commentary with tags Microsoft, Windows 8. You can follow any responses to this entry through the RSS 2.0 feed.
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Hey IT Nerd! Is Windows 8 A Failure?
When you as a company try to evolve or change, you risk a backlash of some sort. Just ask Coke. When they tried to evolve Coke with “New Coke,” no amount of marketing could save them. Thus they had to bring back “Coke Classic” which then became Coke. Windows 8 is quickly becoming known as “New Coke” as is evidenced by this:
Richard Doherty, analyst at tech research firm Envisioneering, said: “This is like New Coke, going on for seven months – only Coke listened better.” Coca-Cola dropped its New Coke formula in response to a consumer backlash less than three months after launch.
Well if you’re Microsoft that’s a problem. Thus, that’s why that Windows 8 could be considered a failure.
Is this fixable? Yes. Microsoft needs to change course on the Metro interface yesterday. It sounds Microsoft may not be getting the message:
Pressure has been building for Windows 8 PCs to launch the familiar desktop view when turned on – and to bring back the “start” button featured in the lower left corner of the screen in previous releases.
Microsoft has also admitted to a range of other slips with the launch of Windows 8, including failing to do enough to train retail staff and educate potential customers about the new software, as well as not focusing all of its financial incentives behind the touchscreen PCs that show off Windows 8 to best advantage. “It’s very clear we could and should have done more,” Ms Reller said.
Despite the slips, she said that Microsoft continued to view the software as suitable for both PCs and tablets and that “customer satisfaction with Windows 8 with touch is strong”.
So, seeing as Microsoft bungled Vista but redeemed themselves with Windows 7, they really do not have a lot of rope when it comes to Windows 8. If they don’t mitigate this quickly, this will go from being a disaster to being a extinction event for the company.
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This entry was posted on May 11, 2013 at 2:15 pm and is filed under Commentary with tags Microsoft, Windows 8. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.