A press release hit my inbox announcing that AVG Technologies has acquired PrivacyChoice. What PrivacyChoice does is help people around the world take control of their privacy through web and browser-based tools. Here’s some more details:
PrivacyChoice provides both B2C and B2B tools, of which the flagship is the consumer-based web application, Privacyfix. Aimed at addressing web users’ privacy concerns, Privacyfix is an award-winning browser plugin that allows users to manage their privacy settings across Facebook, Google, LinkedIn and thousands of other websites. Web users can do this from a single personalized dashboard, on which they can see which companies are tracking them online, which websites may share personal information, and which have experienced data breaches in the past.
Here’s what AVG had to say about this deal:
“Our two companies share a vision of empowering consumers to manage their personal information and preferences as they live out their lives online. This is key part of our commitment to delivering privacy, protection and performance software solutions across multiple platforms and devices,” mentioned John Giamatteo, Chief Operating Officer of AVG Technologies. “We believe in allowing consumers to take control of their online privacy and this acquisition is a perfect demonstration of the active steps we are taking to support this vision.”
That’s a good fit for AVG as they’re all about protecting people. I rate this acquisition a win.
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This entry was posted on May 21, 2013 at 9:29 pm and is filed under Commentary with tags AVG. You can follow any responses to this entry through the RSS 2.0 feed.
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AVG Acquires PrivacyChoice
A press release hit my inbox announcing that AVG Technologies has acquired PrivacyChoice. What PrivacyChoice does is help people around the world take control of their privacy through web and browser-based tools. Here’s some more details:
PrivacyChoice provides both B2C and B2B tools, of which the flagship is the consumer-based web application, Privacyfix. Aimed at addressing web users’ privacy concerns, Privacyfix is an award-winning browser plugin that allows users to manage their privacy settings across Facebook, Google, LinkedIn and thousands of other websites. Web users can do this from a single personalized dashboard, on which they can see which companies are tracking them online, which websites may share personal information, and which have experienced data breaches in the past.
Here’s what AVG had to say about this deal:
“Our two companies share a vision of empowering consumers to manage their personal information and preferences as they live out their lives online. This is key part of our commitment to delivering privacy, protection and performance software solutions across multiple platforms and devices,” mentioned John Giamatteo, Chief Operating Officer of AVG Technologies. “We believe in allowing consumers to take control of their online privacy and this acquisition is a perfect demonstration of the active steps we are taking to support this vision.”
That’s a good fit for AVG as they’re all about protecting people. I rate this acquisition a win.
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This entry was posted on May 21, 2013 at 9:29 pm and is filed under Commentary with tags AVG. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.