A survey done by research group Ovum has uncovered an interesting trend relating to mobile apps. Over two thirds of consumers do not download apps. That implies that there’s room for upward growth in this market. Now what about those that do? Well, those that do would likely be in what are called “emerging markets” and the penetration is huge:
A report based on Ovum’s latest Consumer Insights Survey reveals that users in emerging markets show the greatest enthusiasm for application downloads. In China 91 percent of respondents said they download applications, followed by India (84 percent) and Brazil (67 percent). Consumers in emerging markets are also more willing to pay higher premiums for application downloads. In India 21 percent of respondents said they spend over US$15 each month on application downloads, while 13 percent said they spend between US$8 and US$15 each month.
Eden Zoller, principal analyst at Ovum, comments: “These findings from emerging markets reflect the positive impact that the large and growing middle class, coupled with strong demand from young, urban dwellers in both China and India, are having on the app economy. Even less-affluent users in emerging markets can justify the purchase of an application if it is a key source of information or entertainment.”
This is interesting as it validates why BlackBerry is spending so much time trying to get and keep customers in that market. It also explains why Apple wants a piece of this market too. Clearly emerging markets are where app developers among others are going to make their money in the next few years.
Like this:
Like Loading...
Related
This entry was posted on May 27, 2013 at 9:09 am and is filed under Commentary with tags Ovum. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Mobile Applications In Emerging Markets Poised For Growth: Ovum
A survey done by research group Ovum has uncovered an interesting trend relating to mobile apps. Over two thirds of consumers do not download apps. That implies that there’s room for upward growth in this market. Now what about those that do? Well, those that do would likely be in what are called “emerging markets” and the penetration is huge:
A report based on Ovum’s latest Consumer Insights Survey reveals that users in emerging markets show the greatest enthusiasm for application downloads. In China 91 percent of respondents said they download applications, followed by India (84 percent) and Brazil (67 percent). Consumers in emerging markets are also more willing to pay higher premiums for application downloads. In India 21 percent of respondents said they spend over US$15 each month on application downloads, while 13 percent said they spend between US$8 and US$15 each month.
Eden Zoller, principal analyst at Ovum, comments: “These findings from emerging markets reflect the positive impact that the large and growing middle class, coupled with strong demand from young, urban dwellers in both China and India, are having on the app economy. Even less-affluent users in emerging markets can justify the purchase of an application if it is a key source of information or entertainment.”
This is interesting as it validates why BlackBerry is spending so much time trying to get and keep customers in that market. It also explains why Apple wants a piece of this market too. Clearly emerging markets are where app developers among others are going to make their money in the next few years.
Share this:
Like this:
Related
This entry was posted on May 27, 2013 at 9:09 am and is filed under Commentary with tags Ovum. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.