Prime Minister Harper Plans To Live Tweet Cabinet Shuffle

Here’s something that I don’t see every day. Canadian Prime Minister Stephen Harper is apparently going to shuffle his cabinet. Meaning that new faces will enter, some familiar faces will exit and some people will change positions. Politicians do this to put a fresh face on cabinet ahead of an election or to “reboot” things in the minds of the electorate if there have been issues with the government. In the case of this one, there’s an election coming in 2015 and the last few months have been filled with lots of scandals that have hurt their image.

Usually Canadians will read about this online or watch the evening news. But this got my attention as to a means to communicate this shuffle:

That’s right. The shuffle will be live Tweeted. This is the first time I’ve seen this in any government anywhere on Earth. Now according to The Globe And Mail, he’s bringing in new and younger faces along with more women into the cabinet:

The new cabinet, scheduled to be unveiled at 11 a.m. Monday at Rideau Hall, will also include “new faces and younger members, along with experienced hands,” one senior Conservative source said, with more female cabinet ministers in particular. 

So, if you accept the above to be the case (other than the fact that they got the time wrong), the fact that it will be live Tweeted may be an attempt to grab the youth vote. After all, engaging youth via social media worked for President Barack Obama twice. Plus the Liberal Party and their new leader Justin Trudeau who aspires to replace Harper are using this strategy as well. Now to be fair, the Prime Minister is not new to the social medial arena having had his own Facebook and Twitter accounts for some time, but I think he’s starting to use them in new ways to keep him electable in 2015.

This should be interesting to watch.


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