The worst nightmare for cable companies in Canada might be coming true. A report by Boon Dog [Warning: PDF] says that for three straight quarters, the major cable companies host subscribers:
Canada’s publicly traded television service providers1 (cable, satellite, and telephone companies) lost an estimated 19,624 TV subscribers combined in the second quarter of 2013 (February/March to May/June 2013), according to new research from Ottawa-based research and consulting firm Boon Dog Professional Services Inc.
While Q2 is traditionally a slow quarter for TV service subscriber growth, the latest subscriber results signal an acceleration of so-called “cord-cutting” in the Canadian traditional TV service market. The Q2 2013 loss in subscribers followed a loss of an estimated 5,394 TV subscribers in Q1 2013 (November/December 2012 to February/March 2013) and a decrease of an estimated 8,175 in Q4 2012 (August/September to November/December 2012).
Now that adds up to a drop in a bucket, but consider this:
“Interestingly, the ‘cord-cutting’ situation in Canada mirrors what is happening south of the border,” says Mario Mota, Boon Dog Partner and principal author of the Canadian Digital TV Market Monitor research series. “U.S. analyst Craig Moffett of Moffett Research noted in a research note last week that the U.S. TV service market has now declined for three consecutive quarters. While the decline in subscribers in Canada is small relative to the size of the total TV market, it is statistically significant because we too now have three straight quarters of data for the Canadian market that confirms that cord-cutting is a reality.”
So if you’re Rogers, Bell, Videotron, Shaw, or Cogeco, you may want to get concerned about this. Otherwise you might get caught out like your U.S. brethren by the cord cutting trend that is coming to a TV near you.
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This entry was posted on August 14, 2013 at 7:38 pm and is filed under Commentary with tags Cable, Canada, Cord Cutting. You can follow any responses to this entry through the RSS 2.0 feed.
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Canadians Seem To Be Cutting The Cord With Cable Companies
The worst nightmare for cable companies in Canada might be coming true. A report by Boon Dog [Warning: PDF] says that for three straight quarters, the major cable companies host subscribers:
Canada’s publicly traded television service providers1 (cable, satellite, and telephone companies) lost an estimated 19,624 TV subscribers combined in the second quarter of 2013 (February/March to May/June 2013), according to new research from Ottawa-based research and consulting firm Boon Dog Professional Services Inc.
While Q2 is traditionally a slow quarter for TV service subscriber growth, the latest subscriber results signal an acceleration of so-called “cord-cutting” in the Canadian traditional TV service market. The Q2 2013 loss in subscribers followed a loss of an estimated 5,394 TV subscribers in Q1 2013 (November/December 2012 to February/March 2013) and a decrease of an estimated 8,175 in Q4 2012 (August/September to November/December 2012).
Now that adds up to a drop in a bucket, but consider this:
“Interestingly, the ‘cord-cutting’ situation in Canada mirrors what is happening south of the border,” says Mario Mota, Boon Dog Partner and principal author of the Canadian Digital TV Market Monitor research series. “U.S. analyst Craig Moffett of Moffett Research noted in a research note last week that the U.S. TV service market has now declined for three consecutive quarters. While the decline in subscribers in Canada is small relative to the size of the total TV market, it is statistically significant because we too now have three straight quarters of data for the Canadian market that confirms that cord-cutting is a reality.”
So if you’re Rogers, Bell, Videotron, Shaw, or Cogeco, you may want to get concerned about this. Otherwise you might get caught out like your U.S. brethren by the cord cutting trend that is coming to a TV near you.
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This entry was posted on August 14, 2013 at 7:38 pm and is filed under Commentary with tags Cable, Canada, Cord Cutting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.